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Google Publisher Center: How to Get Accepted on Google News

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Google Publisher Center and Google News are important tools for publishers and media outlets to reach a wide audience and increase visibility for their content. One way to optimize your content’s visibility on Google News is by using Google’s Publisher Center.

According to the latest Google search engine statistics, Google is the most visited website in the world with 80.93 billion visits in February 2021. If Google doesn’t view your content as valuable, you won’t gain any traffic.

The Publisher Center allows publishers to manage how their content appears on Google News, including the ability to submit articles, edit headlines, and control the layout of their content.

In this article, I will explore the key features of the Google News Publisher Center and provide step-by-step instructions on how to use it effectively.

Whether you are a small blog or a large media company, the Publisher Center is an essential tool for maximizing your content’s reach on Google News.

What is Google Publisher Center?

google publisher center for freelancer artistry

Google’s Publisher Center is a tool provided by Google for publishers and media outlets to manage how their content appears on Google News. It allows publishers to submit their articles and control how they are displayed on the platform.

The Publisher Center also allows publishers to edit headlines, control the layout of their content, and monitor the performance of their articles on Google News. Additionally, it allows the publishers to check on their website’s technical requirements and troubleshoot any issues found.

Using the Publisher Center, publishers can ensure that their content is optimized for visibility on Google News and reaches a wider audience. It’s a free platform and easy to use, accessible to any publisher with a Google account.

Tips for Google Publisher Center

Here are some tips for effectively using the Google News Publisher Center:

  1. Verify your website: To use the Publisher Center, your website must be verified with Google Search Console.
  2. Submit your articles: Use the Publisher Center to submit your articles to Google News.
  3. Optimize your headlines: Use clear and compelling headlines for your articles that accurately reflect the content. This will help your articles stand out and attract more readers.
  4. Use structured data: Use schema.org to structure data to improve your articles displayed on Google News. This will help your articles stand out and provide additional information to readers.
  5. Monitor your performance: Use the Publisher Center’s analytics to track the performance of your articles on Google News. This will help you understand which articles are resonating with readers and which aren’t, so you can adjust your strategy accordingly.
  6. Keep your website updated: Regularly update your website, to ensure that Google News always has fresh content to show to the readers.
  7. Use Google’s guidelines: Follow Google’s guidelines for content inclusion on Google News to ensure that your articles meet the platform’s standards.

Why is Google Publisher Center Important for SEO?

Google Publisher Center is an important tool for SEO because it allows news publishers to gain visibility on Google News and other Google properties. It also helps publishers optimize their content for search, as the platform allows them to submit content and manage sections in their publication.

Not only is Google a tech giant, but based on the latest statistics on Google revenue, Google Services amassed $168.63 billion in revenues.

Additionally, the Publisher Center offers options to classify content, add visual styles, switch between publications and organizations, and manage user permissions. This ensures that the content is categorized and indexed by Google’s algorithms, which results in better ranking. Actually, Google has indexed approximately 5.18 billion web pages.

Google Publisher Center is an important SEO resource that helps publishers, eCommerce sites, and commercial companies to reach their target audiences and stay up to date on industry trends. It offers a range of features that give users more control over their content and branding, such as the ability to verify ownership of a site using Google Webmaster Tools and add labels to a publication.

The platform also provides a platform to store content before importing it into the Publisher Center. Additionally, it is essential to research keywords and headlines, as well as use supplementary media such as photos and videos, in order to optimize content for Google News.

How Do You Submit an Article to Google News using Google Publisher Center?

Google News is a news aggregator that provides a customized news experience for users by gathering news articles from various sources and displaying them in one place. It is a powerful tool for reaching a large audience and can drive a significant amount of traffic to your website. Getting your website on Google News is not easy, and the process is quite competitive.

One of the main requirements for inclusion in Google News is that your website must meet the Google News guidelines. These guidelines cover a wide range of topics, including content quality, website design, and navigation.

Your website must be free of offensive content, follow best practices for web design and navigation, and have a clear privacy policy. Additionally, your website should be mobile-friendly, and the articles you submit should be in the form of news articles and not blog posts or opinion pieces.

Once your website meets the guidelines, you can submit your website to Google News by filling out the “submit your site” form on the Google News Publisher Center. After submission, the website will be reviewed by the Google News team, and if it meets their quality standards, it will be included in Google News.

Once your website is included, you need to make sure that you keep it updated with fresh, high-quality content. Google News only includes websites that are regularly updated with new content, so it’s important to keep your website up-to-date with new articles and breaking news.

It’s worth noting that getting accepted in Google News takes time and it might take some months for your website to be accepted. Even if you meet all the requirements and your website is of high quality, it can be difficult to get accepted.

Follow Freelancer Artistry on Google News Today!

How-to submit steps

How to Submit Content to Google News on Google Publisher Center

Google News is selective and not all websites will be accepted, so it’s important to keep in mind that rejection is a possibility, but it’s worth trying.

Submitting an article to Google News involves several steps. Here’s a general overview of the process:

  1. Follow the Google News guidelines: Google enforces strict guidelines for websites to be included on Google News. Make sure your website is free of offensive content, follows best practices for web design and navigation, and has a clear privacy policy.
  2. Create high-quality, original content: Google News only includes articles that are well-written, informative, and timely.
  3. Submit your website to Google News: You can submit your website to Google News by filling out the “submit your site” form on the Google News Publisher Center.
  4. Wait for review: Once submitted, your website receives a review by the Google News team. They will check to make sure your website meets their guidelines and that your content is of high quality.
  5. Approval: Once approved, your content will appear on Google News on your website. Your articles are then eligible to appear in Google News search results.
  6. Updates: Keep your website updated with new content.

Please note: Google News is a highly selective platform, and not all publishers receive acceptance. Furthermore, if you meet all the requirements, it is still hard to receive acceptance, but it’s worth trying.

Additionally, once accepted, your articles may look something like this:

google news articles for freelancer artistry

Why Should You Try to Submit Articles to Google News?

Submitting articles to Google News can have a number of benefits for your website or blog. It can increase the visibility of your content, provide a larger audience reach, and help you use the power of Google’s algorithms to reach more readers.

Additionally, submitting to Google News can help increase the credibility of your website, as Google News only accepts content from authoritative sources. Furthermore, it can also help increase the search engine optimization (SEO) of your website

Being on Google News has many benefits for your website and business.

Benefits

Here are a few more details on some of the benefits:

  1. Increased visibility and traffic: Having your content on Google News can greatly increase the visibility of your website and the number of visitors to your site. Articles that appear on Google News search results may boost a larger audience, leading to increased traffic and more readers for your articles. This can also lead to more exposure for your brand and increase your reach to potential customers.
  2. Credibility and authority: When your website appears in Google News, it can help establish your website as a credible and authoritative source of news and information.
  3. Improved search engine rankings: When your website is on Google News, it can also help boost your website’s search engine rankings. As Google News is an important source of news for many people, appearing in Google News search results can also make it easier for people to find your website when searching for news and information on Google.
  4. Increased revenue: As your website’s visibility increases, it can lead to increased revenue from advertising, subscriptions, or sponsored content. This generates more revenue for your business and improves your website so you can fund other projects.
  5. Branding: Being on Google News helps establish your brand and increase brand awareness. This can lead to increased brand recognition and visibility, which can help to increase your website’s reputation and attract more readers to your site.

Overall, submitting articles to Google News can be a great way to increase the visibility and credibility of your website, drive more traffic to your site, and generate more revenue for your business.

How Do You Write High-Quality Content for Google News?

High-quality content is essential for success in Google News. Google is very particular about the content they display in its News section, and they prioritize original reporting and YMYL (Your Money, Your Life) content.

To ensure that your content appears in the News section, it is best to analyze your own content to see what works and what doesn’t and to structure and optimize it according to Google’s guidelines.

Quality content is subjective, so it’s important to provide content that appeals to different types of readers. You should provide content that ranges from basic summaries to more in-depth and expert insights.

Writing high-quality content for Google News requires following certain guidelines and best practices.

Tips for high-quality content

Here are a few tips to help you create content that meets Google’s standards:

  1. Write original, informative articles: Google News only includes articles that are well-written, informative, and timely. Make sure your articles are based on original research and provide value to readers.
  2. Use a clear and concise writing style: Use a clear and concise writing style that is easy to understand. Avoid using jargon and technical terms that might be difficult for some readers to understand.
  3. Use multimedia: Use multimedia such as images, videos, and infographics to enhance your articles and make them more engaging.
  4. Follow the news: Keep an eye on the latest news and events and write articles that are relevant and timely.
  5. Use fact-checking and verification: Make sure your articles are based on accurate and reliable information. Use fact-checking and verification to ensure the information you provide is correct.
  6. Use proper formatting: Use proper formattings such as headings, subheadings, and bullet points to make your articles easy to read and navigate.
  7. Add meta tags and descriptions: Use meta tags and descriptions to help Google understand the content of your articles and make them more discoverable in search results.
  8. Follow journalistic ethics: Follow journalistic ethics and principles, such as accuracy, fairness, and impartiality, to ensure your articles meet the high standards expected by Google News.

Following these guidelines increases the chances of your articles receiving acceptance by Google News. Additionally, it also increases the chances of reaching a wider audience.

Wrapping it Up

Receiving acceptance on Google News through Google Publisher Center is a great way to gain more visibility for your content. With the use of this simple program, you can get accepted into Google News, which can help you gain more readership and increase traffic to your website.

With this acceptance, you can also benefit from Google’s other products, such as Adsense, which can help with monetizing your website. Ultimately, this can help you build a sustainable online business that serves your readers and keeps them coming back for more.

Please feel free to leave a comment below sharing your struggles or success stories. Or, contact me today, I got you!

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All About Google, Freelancer Artistry Blog

Google’s Big Helpful Content Update, What Does It Mean For You?

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Key Points:

  • Google has changed its algorithm again. It is called “Google’s Big Helpful Content Update”. This update may affect websites that write their content strictly for SEO.
  • Google has stated this update won’t affect person-first content.
  • Experts believe this update may change the way you rank in SERPs.

Oh, snap! On August 18th, 2022 Google rolled out another algorithm update called “Google’s Big Helpful Content Update” Some of the effects from the update can be seen as soon as this week! 

This begs us to question, is my content created to rank or created to help? 

If this update has a big impact experts are predicting, content creators may be in for a rude awakening similar to the launch of Penguin a decade ago. 

With that said, if your content is heavily focused on SEO rather than creating content that is indeed helpful, this could affect your website’s performance. 

Ready to dig a little deeper? 

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Google’s Big Helpful Content Update: What to Expect Moving Forward

Let’s begin with this snippet of information. 

Google stated in their blog post about the new helpful content update that this update will not negatively affect best SEO practices. 

They go on to mention, “SEO is a helpful activity when it is applied to people-first content.” 

Let’s dive deeper:

Google’s Big Helpful Content Update: What are they saying?

Google is basically saying that using SEO is great, utilize it to the best of your ability, but still try to create content that is high-quality and useful.  

Also, Google’s crawlers know all. 

They will know if you are trying to outsmart the system and they will know if you are trying to create great content with the help of SEO practices. 

They will know. 

Okay, that sounded a bit ominous, however, only time will tell how true this statement is. 

Another element to consider regarding the update is that it is website wide. 

This means that you need to revamp your entire website and not just one piece of content to make sure that Google doesn’t devalue your whole business. 

If you are a member of the “my content is super helpful, I’m fine” group, you may need to reconsider and ask yourself:

  • Is all of my content helpful, or just some of it?

What can you expect moving forward? 

Google processes over 8.5 billion searches per day, and 90% of those users stay on Google’s first page, and 60% of those same users are very likely to click on only the first two or three results.

Google wants to provide people with the absolute best, most accurate, and most helpful information possible. 

This update is looking like high-quality content is the future of searches rather than beefy keyword-rich clickbait. 

Authentic, helpful, content is what Google wants to push its users towards. Which is a good thing, especially for a dominating entity like Google. 

So expect websites that are solely based on SEO-only content to be de-ranked, and more useful content to gain much more traction. 

That means the little guy might actually have a chance to rank for previously untouchable keywords and niches that have been dominated by the SEO guy that knows the algorithm better than everyone else. 

Oh no, what if you are that guy?

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What If You Do Write Your Content Just to Rank? What Now?

Yikes! Well, stop doing that ASAP! 

Okay, that’s a bit harsh, but really.

If you’re writing content just to rank, you’re only out to help yourself and, to be honest, the world doesn’t need any more of that. 

Google seems to agree, however, they have created a list to help you help yourself. 

Here’s how Google suggests knowing if you’re ranking just for SEO:

  • Are you writing for humans or for search engines?
  • Are you creating a ton of content on various topics just to rank?
  • Are you using bots or automotive apps to produce a ton of content?
  • Are you simply summarizing what others have already said without adding value?
  • Do you only write what’s trending just for traffic?
  • Does your content leave your audience unanswered?
  • Are you strictly writing a word count that you think Google will like? (Google states there is no perfect word count.) 
  • Are you only writing content because you think it will rank, but you aren’t passionate about it?
  • Is your content Clickbait?

With that said, Google is pretty careful about using the word, “penalty”, you may not be penalized for creating content solely based on SEO, however, it might feel like it. 

Why you may ask? Because Google will use signals to categorize this type of content in similar ways it signals that a website is authoritative and trustworthy. 

It seems like the helpful content update signals will be similar to the Penguin and Panda updates which started out as filters but are now a part of the core algorithm. 

How do you fix your broken content?

If you are indeed that SEO guy, but you begin to see the error of your ways and begin creating high-quality content with actionable steps to actively help your audience, then you can fix the damage done. 

Obviously, the first step is to write for humans, not for Google’s crawlers. 

All you need to do is improve your content. 

Try checking out this ultimate blogging tips and tricks guide if you aren’t sure how to write an awesome article that is written by and for people. 

Keep your content:

  • Friendly, direct, with short paragraphs
  • Use basic SEO (this update won’t strike you down for it, Google just wants you to write good content too)
  • Use keywords in your title, sub-headers, and throughout your content
  • Offer helpful, actionable steps 
  • Use relevant external and internal links (nothing older than 2 years)
  • Understand your audience’s search intent
  • Hire a freelancer to do it for you
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That’s About it!

Blogging can be hard, and Google’s random updates have made it even more difficult to know what will work and what won’t. 

There are so many different people creating so much content daily, it’s difficult to rank in search engines anyway, even if your content is helpful, SEO-friendly, and up to Google’s standards.

If you aren’t sure where to start, contact me today so we can succeed together!


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