Client Outreach: How Does it Work?


Key Points:

  • Client outreach is the process of contacting a potential client or customer.
  • Pick the right communication channel and the right time to contact a client.
  • Use catchy email subject lines.
  • Be personal, friendly, and direct.

A HubSpot study suggests that eight out of 10 prospects want to talk to sales reps via email over any other medium, but only 24% of those pitch emails are opened. That’s why drafting a client outreach pitch is so important for freelancers and small businesses alike.

When it comes to your blog or business growth, retaining current clients and making new ones is the bread and butter of freelancing or managing a company. Whether you’re using your blog to reach clients or you’re simply sending out emails, this piece of content is for you!

Don’t stop now, keep reading to learn how to outreach the right way!


What is Client Outreach?

What is client outreach? Client outreach is a term coined by businesses, freelancers, and other entities to describe the process of contacting a potential customer, client, and/or project/job hiring manager.

Client outreach campaigns can be super valuable for many reasons.

Additionally, you aren’t just increasing any potential revenue, but you’re also building a reputation for yourself in your niche.

You can use client outreach campaigns to gather feedback and even insights into your business strategies for further development.

In simplistic terms, the outreach process consists of you simply reaching out via email, phone, social media platforms, etc. to connect on a professional level. This type of professional outreach is usually done through emails

With that said, here are a few sure-fire ways to land new clients:

What are tips for client outreach?

  • Regardless of how you outreach, make sure to provide consistent value
  • Focus on your solutions to their problems, (similar to the buyer’s journey)
  • Keep it simple, don’t overstuff your outreach with overly complex jargon
  • Just like blog posts, don’t write long paragraphs
  • Be friendly but be clear about what you want and are expecting
  • Don’t be a shady salesperson because that’s bad m’kay
  • Keep your content digestible, easy to understand, and overall appealing

More pro-tips

How a brand reacts during a crisis has been shown to affect customer loyalty. 6 in 10 (57%) would be inspired to shop with a retailer that supported its staff and customers during the pandemic. (Accenture)
  • Research your target audience: Understand the demographics, pain points, and buying habits of your target clients to tailor your outreach campaign accordingly.
  • Personalize your messaging: Use the recipient’s name and mention specific details about their business in your outreach to make it more relevant and engaging.
  • Choose the right channel: Decide which channels are most likely to be used by your target clients and use them to reach out.
  • Use a compelling subject line: The subject line is the first thing the recipient sees, so make sure it is attention-grabbing and relevant.
  • Follow-up: If you don’t hear back, don’t be afraid to follow up with a gentle reminder.
  • Use tools: Use CRM, Mail merge, and Automation tools to scale up your campaign and track progress
  • Test and measure: Monitor the performance of your campaign and make adjustments as needed.
  • Be consistent: Keep in mind that client outreach is a long-term process and consistency is key.
  • Be Professional: Always maintain a professional tone throughout the campaign and be respectful of the recipient’s time.

Research conducted by Fidelity found that a whopping 64% of advisors have made content marketing an essential part of their digital marketing strategy. That means the content you create needs to be perfected. Whether you’re drafting an email, writing a pitch, or publishing a blog post, you need to consider your strategies for each piece you design.

That’s where I come in:

Taylor Swift Meme:’s me..I’m the content creator, it’s me…

Why is Customer Outreach Important?

Customer outreach is important because it helps businesses build and maintain relationships with their customers. It allows them to gather feedback, understand customer needs and preferences, and stay top of mind with potential and existing customers.

Additionally, it can also help businesses identify and address customer concerns, as well as increase customer loyalty and repeat business. Overall, customer outreach can help businesses better serve their customers and ultimately drive sales and growth.

Here are a few tips:

  • Be timely and relevant: Reach out to customers when it’s most appropriate for them and with content that is relevant to their needs and interests.
  • Use multiple channels: Different customers prefer different modes of communication, so use a mix of channels such as email, social media, and phone to reach out to customers.
  • Listen to feedback: Encourage customers to provide feedback and actively listen to what they have to say. Use this feedback to improve your products or services and tailor your outreach efforts.
  • Show value: Show customers how your products or services can help them solve a problem or achieve a goal.
  • Follow up: Follow up with customers to ensure they received your message and to see if they have any questions or concerns.
  • Automation: Utilize automation tools to streamline and personalize your outreach efforts at scale.
  • Track and analyze: Track the effectiveness of your outreach efforts by analyzing open rates, click-through rates, and customer engagement. Use this data to optimize your outreach strategy over time.

What is an outreach campaign?

An outreach campaign is a coordinated and strategic effort to reach out to a specific group of people or potential customers. The goal of an outreach campaign can vary depending on the business or organization, but it typically aims to build relationships, generate leads, increase brand awareness, or drive sales.

Outreach campaigns can be conducted using a variety of channels, including email, social media, phone, and in-person events. They often involve a series of planned and targeted communications, such as email drip campaigns, social media ads, or phone calls, that are timed and tailored to specific segments of the target audience.

The goal of an outreach campaign is to create a consistent and cohesive message that resonates with the target audience and encourages them to take the desired action.

How to Perform Client Outreach for Email Marketing?

I’m going to show you exactly how to do client outreach set-by-step. I have reached out to hundreds if not thousands of clients over the years. In fact, client outreach is an art form in itself and requires a lot of trial and error.

First-time outreach is usually the same whether you’re reaching out to a client or a potential customer (warm lead if you want to use a telesales term.) It’s all about the first impression.

Be personal, if you have a name use it.

Instead of, “To Whom it May Concern“, “Hello“, or “To Hiring Manager.

Try: “Hey Bob! How are you? I got your email on LinkedIn and I wanted to reach out to you with an awesome collaboration opportunity. With that said, my name is Sally-Sue and I’ve been a Freelancer since 2015. I think we should connect on a professional level because….(reason)...

Sometimes being more authentic as a human being can win over more clients than a standard cover letter template you found on Google Docs.

A great personality can even make up for a lack of experience in some cases. Many clients may post projects to find the right fit based on sociability, not just experience.

For example, I was once hired by a client for a customer service role based on my personality. Although inexperienced, the client gave me the opportunity to learn based on that first impression.

Do this:

Actually, let me just teach you what I’ve learned so far:

  • As mentioned, be personal and authentically you
  • Pick the right communication channel and the right time to contact
  • Use the power of social media
  • Make your outreach personal, yet automated
  • Use catchy email subject lines
  • Understand your target audience
  • Ask your existing customers for referrals and use social proof as a starting point
  • Set goals for yourself
  • Respond to comments and replies on your posts (this can lead to a partnership)
  • Work on creating a strong brand presence (so you can be remembered!)

Additionally, here’s how to launch a successful outreach strategy:

  • Write down what your needs are as a freelancer or business
  • Know what your client’s problem is and how to fix it
  • Set your goal and create a list (lists are proven to produce results)
  • Begin brainstorming a strategy (for example: collect target emails for SEO agencies who are known to hire freelancers, draft pitches, personalize, and send)
  • Make first-time contact and build a client rapport
  • Trial and error (keep track of what works and what doesn’t)
  • Assess your results and adjust accordingly

Client Outreach Template Examples

Without further ado, here are some templates you can use right now:

Emails are only opened at an average rate of 21.33%, so that means sending out more than one without being pushy, suggestive, or overly sales-y can sometimes be a good place to start. Especially if you are following this client on any type of social media like LinkedIn.

A first-time contact email could look something like this:


“Hey Bob,

I noticed your success on your recent (insert successful project) and wanted to say congrats! What you’re doing has a major impact on (insert niche). My name is (Batman) and I just wanted to let you know how much I look forward to watching your (blog name/business name/ etc.) succeed.


(Your name, title, website, etc..)

The key here is to keep your email short and sweet. You don’t need a working relationship just yet or right off the bat. This is just the introduction phase.

After any response or none, you may resend an additional email with something like this:

“Hey Bob!

I hope you’re having an awesome day, I noticed you published a new blog post today and I was blown away! Today I was doing a little research of my own this morning and noticed you might have a need for (insert your service). I could totally help you with that if you ever need anything.

If you don’t have any projects laying around that need completed, do you think you could point me in the right direction to someone who could use (insert services)?

Either way! Keep up the great work and I’m only an email away if I can help out with (insert their business needs and/or goals.)



This type of email expresses your interest in your client’s niche and you also provide a solution to a potential problem. The worst that can happen is you won’t hear back or they will say no. In either case, you would just move on to the next. The key is to be friendly, helpful, and open to any opportunities.

86% of business professionals prefer to use email when communicating for business purposes.

Phone prospecting client outreach

I’m a way better writer than I am a talker. Although I started out in customer service, I have always been shy and laugh when I’m nervous.

Spoken like a true millennial – phone calls aren’t for me. In fact, email usage is highest among adults aged 18 to 29 and 30 to 49 at 80%. Furthermore, 76% of US adults used email or messaging services to communicate with others.

With that said, I can give some real-world experience tips for phone call templates but I always found emails work best in most settings:

“Hey Bob,

I hope you’re having a great day so far, my name is Sally-Sue (state any other relevant title on who you are, this goes a long way if warm or cold calling) and I noticed that you published an article today on (insert topic). Awesome stuff, I was calling because (insert how you be a solution or hold value to them.)

Would you be interested in a brief call with me to see how I can help your business grow? It won’t be longer than 15 minutes max. Please let me know when you are free and call me back at (insert number.)”

If you don’t receive a response, try a follow-up call or text. Not many people will take phone calls these days, so keep that in mind. I mean, do you remember the last time you answered an unknown number?

Do cover letters matter in client outreach?

In 98% of cases, it’s important to include a cover letter for any job or project application. Although, some hiring managers or recruiters won’t always read them. It’s more of just something that is expected in the work world. They expect candidates to submit one even if it’s never looked at.

Although overlooked, it looks super professional on your end. A cover letter can boost your chances of getting chosen and set you apart from other candidates with similar backgrounds and resumes.

Cover letters can be daunting to write especially if you don’t know what to write about. So, here’s a cover letter I wrote that has worked for me in many cases:

cover letter example

Wrapping it Up!

Whew, my fingers are smoking from all that typing!

Finally, that’s a lot of information to digest!

Feel free to share this post for future reference and let me know your experiences in the comment section below.

What challenges do you face regarding client outreach?

Next Up…

How to Check Keyword Traffic on Google


Key Points:

  • A keyword traffic analysis can help you to find content topics and ideas that your audience will find useful or informative.
  • Use Google Analytics, Google Search Console, People Also Ask, and Wordstream to find keyword ideas.
  • Google keyword planner is great, it’s mostly focused on B2B marketers and SEO experts.

Analyzing and understanding how to check keyword traffic on Google is vital to keeping track of your progress as a business blog. By digging into your keyword traffic, you can refine your SEO efforts. Additionally, you can then begin to target high-quality traffic in not only your organic searches but paid search campaigns as well.

In fact, 68% of online experiences begin with a search engine and Google makes for 93.87% of the mobile search engine market alone. That statistic is staggering and begs consideration when designing your content marketing keyword strategies.

With that said, let’s dig into how to check your keyword traffic on Google:

What is Keyword Traffic and Why is it Important?

A keyword traffic analysis can help you to find content topics and ideas that your audience will find useful or informative. Basically, it helps you to understand what your audience is looking for when they search and land on your website. It would be best to prioritize your content publishing efforts to target the most valuable keywords.

Not only will this strategy boost your traffic, but it will also help you to connect with your audience more. Doing so can give you some insight into each stage of your buyer’s journey.

Keyword traffic is the most helpful when targeting valuable, high commercial, intent-driven keywords.

To view your website’s keywords in Google Search Console you need to set up your domain. After that accomplishment, you can find your Google search information here:

google search console

Here you will see your performance in search results. This is where you can find keyword ideas for future content that will help you target your audience better.

For example, Freelancer Artistry was ranked for “Conversational keyword research“. At the time I saw this keyword, I did not have a piece of content that covered this topic.

So, I wrote a piece on conversational keywords. It was that easy.

google search console queries

It is important to track this type of data because to be able to keep and hold an audience, you need to understand what your target audience is actively looking for. Otherwise, you will end up with a 100% bounce rate, which is bad, m’kay.


Wordstream’s keyword tool

The functionality offered by Google search console (formally webmaster tools), allows you to easily find keywords that are already driving traffic to your website. This makes it a great starting point in your keyword traffic analysis.

Using resources such as Wordstream’s Keyword Tool (a free SEO tool) to help you with your keyword research:

word stream keyword research tool

(Related article: Free SEO Tools to Optimize Your Blog)

Keyword suggestions are a great way to find additional content options that are relevant to your domain and already published content. All you need to do is enter your domain, your niche, and your area, and boom. There you will see a ton of keywords that are related to your blog.

Tools like Wordstream are a good alternative to Google Search Console. It’s also one of the best tools to conduct keyword analysis on terms that you may not even know you need to be creating content for.

There are many tools out there as Wordstream alternatives, that’s why it’s best to do some research before settling on one tool.

(Contact me today for backlink opportunities.)

Google keyword planner

Google keyword planner is a great keyword research tool. However, please be aware that to use it, you need a Google Ads account before you can use the free tool.


You can use this free Google tool to help you discover new keywords that are related to your business, blog, niche, etc. Keyword Planner is mostly centered around in-depth keyword research. It’s not super beginner friendly, but it’s something you should consider in the back of your mind if you plan on continuing your SEO journey.

google keyword planner

Here are a few benefits of using Google keyword planner:

  • Accurate information: Google can be trusted.
  • Helps you discover new and unused keywords: find great suggestions here.
  • Help you to understand ad costs: use if you plan on spending money on ads.
  • Lets you organize your keywords: this helps you to understand how different keywords fit into different categories in PPC.
  • Campaigns: you can create new campaigns and edit existing campaigns.

Although Google’s keyword planner is great, it’s mostly focused on B2B marketers and SEO experts. If you feel that eventually, you will use this advanced tool, it’s good to start learning it now.

How to Use “People Also Ask” on Google?

“People also ask” is a Google snippet feature that you can find when entering search queries that will give you extra information that is relevant to your search.

“People also ask” began appearing under search results in 2018. Before then, if you searched for something, you would get more direct results rather than additional questions you may be wondering about your search.

Using this simple addition to search can give you a huge variety of questions that your audience is also curious about. By searching for your target keyword, you can come up with headers and sub-headers to include in your content.

Not only will this help you rank higher, but you will also become a resource for your audience to always come back to because they know you will answer their questions and then some.

The “People also ask” section may look similar to this:

Google’s “people also ask”

For the above example, the primary keyword is “How to Use “‘People Also Ask’ on Google?” however the content you should be answering isn’t just your target keyword, it’s the “people also ask” questions as well.

It would also be good to understand that 91.8% of queries entered on search engines are long-tail keywords. However, long-tails are responsible for a small percentage of total search volume according to Backlinko.

With that said, long-tail keywords are considered conversational or question keywords that aren’t often searched for, but when they are, they are targeted and bring in the right audience.

That’s About It!

Keyword research is sort of confusing at first, so if you don’t want to do it yourself, contact me today! I got you!

Next Up…

What is Conversational Keyword Research?


Key Points:

  • Conversational keyword research refers to the use of natural-sounding phrases and verbal cues that trigger search queries.
  • Study your competition
  • Find the keywords your competition is ranking for
  • Use Long-tail keywords.

The first five organic results in the SERPs account for 67.6% of all clicks, which means that natural conversational keyword research has a direct correlation to ranking high on Google.

What makes conversational keyword research such an important and innovative way to find your audience and target each stage of the buyer’s journey? Conversational keyword research is a core targeting strategy used by thousands of large companies and small businesses alike to drive web traffic and audience engagement.

The remaining content explains conversational keyword research and offers blogging tips and tricks.

Ready to dig in? Keep reading!

39.4% of internet users in the U.S. conduct searches by voice.

What is Conversational Keyword Research?

Conversational keyword research refers to the use of natural-sounding phrases and verbal cues that trigger search queries. Search queries are interpreted and indexed by search engines such as Google that use artificial intelligence (AI) algorithms (Google bots or crawlers.)

Instead of including only words and phrases that are grammatically correct, it would be best to be more natural in your writing. This ensures your content ranks in voice search SEO as well as Google’s SERPs.

First, voice search consists of the following:

  • Where
  • Why
  • When
  • How
  • Question modifiers
  • Long-tail keywords
  • Conversational and intent-rich

Additionally, there are four different keyword match types for Google:

  • Broad match: a broach keyword match is when your ads are displayed in SERPs for searches related to your keywords but aren’t an exact match.
  • Phrase match: a phrase match is keywords that are used either before or after your primary keyword, although it isn’t usual for in-between words.
  • Exact match: this is exactly as it sounds, an exact keyword phrase match.
  • Negative match: keywords that are used to exclude your content from specific searches to help you drive your content toward the correct audience.

Using the correct keyword match type ensures that you make the most of your money, time, and effort. Subsequently, it also makes it more likely to bring in the right traffic to your blog or business. New customers boost sales which maximize your ROI.


How to Find the Right Keywords

Picking the best type of keywords is one of the more important aspects of SEO and blogging in general. If you aren’t using the right words then you may not bring in the right type of organic traffic if any at all.

Google’s algorithm is extremely complex and will only show its users the best of the best content.

Additionally, your business goals as a blogger or website owner ensure that your content is not only fully optimized but also keyword-rich.

That isn’t to say you shouldn’t write your content for algorithms, quite the opposite actually. Google’s Helpful Content Update reinforced that crawlers may begin to phase out SEO content in favor of people-first content.

With that said, here’s how to find the right keywords for your content:

  • Study your competition
  • Find the keywords your competition is ranking for
  • Think like your target audience
  • Search through “people also ask”
  • Check out what keywords you’re ranking for and make content for those keywords
  • Use the best tools on the market today (most are free!)
  • Analyze and track your results, efforts, and SEO metrics

Furthermore, the four elements of keyword research are:

  1. Relevance: keywords need to be relevant to your content or blog niche.
  2. Authority: focus on building authority to your domain via backlinks because Google favors authoritative sources.
  3. Volume: search volume matters, you may be ranking for keywords no one is searching for.

Lastly, make a list of important, relevant to you topics and base them on what you already know about your blog or business. Come up with about a dozen topics and begin entering those keyword or phrases into a keyword research tool. Focus on higher monthly search volume in SEO rates with low competition.

Conversational keyword research example

This conversational keyword research may look similar to this:

conversational keyword research

Let’s use graphic design as an example here:

Use your preferred keyword-researching tool. I prefer Google’s Keyword Planner. If that isn’t your cup of tea then you do you. If you don’t have a preferred tool yet, I will include a list below.

Close your eyes and pretend you are a designer with a new blog. You should start with a content idea piece, “how can I do graphic design for free?” Don’t forget to pay attention to the monthly searches and competition in SEO.


Input that conversational keyword and see what pops up:

keyword research graphic design conversational keywords

It would be best to focus your content on that primary keyword and include naturally written secondary keywords that are relevant to your content. You would include those keywords in your captions, alt-text, headers, and first paragraph.

You would then go on to describe your process for creating free logos using Canva. Your content should answer questions your audience may ask. Furthermore, your content should also go above and beyond to fulfill any other questions your audience hasn’t asked yet. You aren’t just a content creator, you are a mind-reader.

SEO Boyz Example Logo

For instance, you would then fill in your content with your bucket list as your sub-topics within your copy.

  • How Can I Do Graphic Design for Free? (primary keyword)
    • How to Use Graphic Design for Business?
    • What Programs are Best for Graphic Design?
    • Where Can I Learn Graphic Design for Free?
      • Etc.. etc.. etc…you get it, right?

Pro tip: Find out what keywords you are already ranking for and make content based off of those keywords. Use Google Analytics to find those search queries.


Best keyword research tools

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate. Not only that but, 57% of B2B marketers stated that SEO generates more leads than any other marketing effort. That’s why natural and conversation keyword research is so important to incorporate into your web pages and content pieces.

List of the best keyword research tools:

Wrapping it Up!

Keyword research can be kind of confusing at first, especially if you’re new to the SEO world. Outsourcing content to freelancers like me can help to ensure that your copies get written correctly the first time without having to send them back for revisions.

Contact me today, I’m positive I can be an impact on your business!

Next Up…

How to Graphic Design for Free


Key Points:

  • By definition graphic design is the skill or art of combining text and images in advertisements, magazines, blogs, or books.
  • Graphic design helps businesses gain higher virtual visibility.
  • One of the best ways to gain design experience without a degree is to begin watching tutorials, reading articles, and begin freelancing.
  • Some free tools include Canva, Krita, and Blender.

Need to know how to do graphic design for free without spending an arm and a leg on a Freelancer or expensive software like Adobe?

One important reason to learn graphic design whether you’re a business owner, blogger, or writer is that 94% of consumers will leave a website with poor graphic design.

If you’re trying to sell a product or service, you want your website design, content, and graphics to look just as professional as you are.

With that said, let’s jump into the basics of how to do graphic design for free, some pointers on color, and everything else you need to know moving forward!

Don’t stop now, keep reading!

What is Graphic Design and How is It Useful to Bloggers?

By definition graphic design is the skill or art of combining text and images in advertisements, magazines, blogs, or books. According to the American Institute of Graphic Arts (AIGA) graphic design is the practice of planning and then projecting concepts and ideas. These concepts are then turned into experiences with visual and textual content.

So basically, graphic design helps you to convey messages to your audience in a visually creative way.

With that said, how can graphic design be useful to bloggers? When you create a blog, website, or any other content online. You need to incorporate images into your content, whether you are creating a blog or social post.

How is it useful in business?

Graphic design helps businesses gain higher virtual visibility which can lead to an increase in sales and conversion rates. Interesting and engaging visuals affect the communication of concepts and ideas. Basically, higher visibility not only boosts sales but also increases credibility which tells Google and other search engines that your content is valid.

Let’s use these two pictures as an example: any SEO-friendly content and other website-based content will have images added to their blog posts.

It may look something like this:

Photo Found on

Or maybe something like this:

75% of clients rate a business’s credibility based on its web design.

93% of all our communication is visual. Additionally, consistent presentation of a brand with the help of design can boost sales by 33%. That means that if you are trying to boost your brand, product, etc., you need to incorporate engaging images.

In fact, recent studies suggest that nearly 85% of people learn by seeing, and these are people who would prefer to be known things to understand information easier.

So, based on the niche of your content, you should include data-based statistics, infographics, or images that match the theme of your content.

For example, the first image above shows a business laptop with displayed statistics. The image has keyword-rich alt-text and is relevant to the topic. However, it doesn’t engage a user or hold valid information.


Based on your content, you should decide which type of imagery you need for your content.

How to Begin Graphic Design?

One of the best ways to gain design experience without a degree is to begin watching tutorials, reading articles, and begin freelancing. Once you understand the software that is generally used, you will begin to develop a strong sense of the process and you can use different platforms to promote yourself as a graphic designer.

However, if you’re just beginning to develop your blog and you’re not sure where to start, this article is for you!

There are five principles of design:

  • Alignment: helps to keep your design organized.
  • Repetition: helps to strengthen the elements of the design.
  • Contrast or white space: this is a concept that helps to create emphasis using a design for impact. This is seen in colors, bold text, font choices, etc. It helps to create a central focal point.
  • Hierarchy: helps to understand how each element is organized according to its level of importance.
  • Balance: any good design needs to have a structure using symmetry or tension.

These principles help to create a great graphic design. They may also help to display a stable, organized, and consistent impact or message. By following these principles, designers and website owners alike can solve visual and conceptual problems as a part of their creation process.

For a design piece to be successful, you need to understand how these key principles work.

80% of small business owners think graphic design is very important or moderately important to the success of their business.

Understand typographic basics

Typography is the usage of formatted or arranged layouts in the text that plays a vital role in graphic design. Type includes fonts, point sizes, line spacing, letter spacing, kerning, and typefaces.

Type can be created by hand or even digitally, however, it’s worth noting that different types of specializations are within typography.


These specializations include:

  • Lettering
  • Typeface design
  • Typesetting

As you learn to navigate your way around design, you’ll soon begin to understand the differences between these similar yet very different pieces of typography and how it plays an important role in graphic design.

Canva vs Figma

Canva is a visual design app. Figma is too. While Figma doesn’t offer Canvas options, it does offer tools to make it super easy to design prototypes for various production. Figma doesn’t have the fast collection Canva is well known for, Figma does support layers you can hide, lock, copy, and re-layer similar to Adobe Photoshop or Krita.

To start with, Canva allows users to create:

  • book covers
  • flyers
  • posters
  • infographics
  • presentations
  • social media posts.

Although Canva seems like the clear choice, it does have some competitors such as Figma that some designs swear by.

Figma is a graphic editing and collaborative UI and UX designing tool that helps to create apps, websites, and basically anything in between.

Here is an example of a Canva project:

example logo by freelancer artistry using Canva

Figma is known for its flexibility and shape tools to help you draw and size shapes using your drawing tablet or mouse. It comes with a drawing pen tool which is lacking compared to Krita’s brush collection.

Figma offers the following:

  • Shapes
  • Pen
  • Pencil
  • Frame
  • Slice
  • Text effects
  • Hand tool
  • Arc tool
  • CSS support for elements
  • Grid system
  • Layer exporting and duplication
  • Image support
  • Auto Layout

In my professional option, I would suggest Canva for someone who just wants a simple infographic or social post. If your workflow requires a bit more than that, give Figma a try.

Inkscape vs Krita for Graphic Design

Inkscape is a free open-source vector graphics editor that comes with a wide range of digital painting features which can be super useful when graphic designing. Artists and designers alike can freely express their imagination on a digital canvas.

Krita is open-source as well with amazing illustration and digital painting tools. Not only is Krita amazing for drawing, designing, and sketching, but it also introduces the basics of animation.

Krita is capable of creating artwork such as this:

artwork created by Freelancer Artistry using Krita

While there are a ton of Adobe Photoshop alternatives such as Inkscape and Krita. There aren’t many that are totally free. Inkscape and Krita are both completely free and useful to learn as their programs (short keys, UI, things like that) are very similar to more expensive paid programs.

Also, I’d just like to mention here, if you’re interested in illustration, animation, or digital sculpting try picking up Blender. It’s a super complex program, but it’s totally worth learning if you’re into that sort of thing.

Okay, let’s get back on track. If you were to compare Inkscape vs Krita, Krita is known for having wider functionality and powerful tools. A lot of brush bundles are also compatible with Krita so that’s something to keep in mind.

If you need a vector program with a great graphics editor, check out Inkscape because it’s the superior program for designers and artists who are at a higher level. It also has a neat drag-and-drop feature that makes workflow easier to manage.

Free Tools and Programs for Graphic Design


There are tons of free tools and programs you can use right now to help you grasp at least some understanding of graphic design. Canva is my personal favorite, simply because it has a windows app, templates, and built-in features and helps you stay symmetrical and balanced.

Not only can Canva be used to create stunning graphics for website content, but you create professional logos, book covers, banners, cards, and so much more!

Additionally, here is my list of free tools you can download right now to help you get started:

1.CanvaFree +PremiumDownload
4.Design WizardFree +PremiumDownload
5.Adobe SparkFree Trial +PremiumDownload
11.Paint 3DFreeDownload
12.Ibis Paint XFree +PremiumDownload
List of Free Tools for Graphic Design

That Sums it Up!

Graphic design and SEO content can be difficult, so if you don’t want to figure it all out on your own, contact me today! I got you!

Next Up…

Should You Hire a Ghostwriter?


Key Points

  • A ghostwriter is a professional hired to write something that someone else gets credit for.
  • 60% of all nonfiction books are products of a ghostwriter.
  • Hiring a ghostwriter in the right niche is legal and ethical.

Should you hire a ghostwriter? Nearly 60% of all nonfiction books are products of a ghostwriter. Ghostwriters are seasoned freelancing professionals that have been writing for many years if not decades.

In certain professions or in academic studies, hiring a ghostwriter isn’t ethical. It could even result in a plagiarism lawsuit. Additionally, audiences or other professionals may even view it as unethical behavior.

If you’re considering hiring a professional ghostwriter but don’t want it to get messy, then you should keep reading!

Here is everything you need to know:


What is a Ghostwriter Anyway?

A ghostwriter is usually a freelance professional hired to write something that someone else gets credit for.

From celebrity memories to presidential speeches, ghostwriters are found in almost every niche. A ghostwriter has outsourced to either draft a project or complete a project. Sometimes an entire project can collaborate between an author and a ghostwriter.

A ghostwriter is not credited as an author, in fact, the word “ghost” in the title says it all. Basically, a ghostwriter does not normally receive any credit for a book, blog post, or any other published content. When you outsource a ghostwriter, the published content is then yours to do with whatever you want.

Beginner ghostwriters can expect to make anywhere between $2,000 to $9,000 per book. However, blog writers can sometimes may much less. For example, when I first started blog post writing for content mills, I was making a whopping 2 cents per word. Which is, now that I think about it, pretty gross. Eventually, my income increased with experience.


Ghostwriters mainly help companies and personalities build brand awareness. Rather than taking the time to publish high-quality stories once a month, you can speed up your process by hiring one or a team of writers to help you publish your content.


Is it Legal to Hire a Ghostwriter?

Yes, hiring a ghostwriter in the right niche is totally legal and ethical.

Here’s when it’s okay to hire a ghostwriter:

  • When sharing your expertise would be the right career move, but you don’t write well.
  • When you have been dying to write a book for ages, but can’t seem to finish it.
  • You’re an established author with zero time to write.
  • You need a ton of written content for an upcoming brand or event. (This is common in the blogging community.)
  • You don’t have enough expertise in your niche, but you need the content.

Actually, let’s dive deeper into this subject:


Should You Hire a Ghostwriter?

Hiring a ghostwriter can help you stay consistent and finish up projects that may either be giving you trouble or you can’t find the time to finish them yourself.

Additionally, here are some reasons why you should hire a ghostwriter:

  • If you’re an expert or professional in a niche with a ton of knowledge to share, ghostwriters can give your content the boost it needs especially if you aren’t the best writer yourself. You might have some awesome ideas or notes but aren’t sure how to pull them all together. That’s where professionals like me come in.
  • Additionally, if you have had an idea for a book for a very long time, but just can’t seem to write it out or have no idea where to start then hiring a ghostwriter might be the right move for you. Even if you just outsource a short draft to help get you started, you can then make edits yourself.
  • Michael Crichton, Ian Fleming, and Tom Clancy are all well-known authors who hire ghostwriters! That isn’t to say they aren’t great authors themselves, but many authors simply don’t have the time to write. Once an author makes it, most of their time is consumed by the business aspect of writing novels rather than writing novels. That’s why hiring a ghostwriter is sometimes necessary.
  • Lastly, many websites and blogs outsource their content writing. As a freelance SEO content creator myself, I can tell you, some websites have huge teams of dozens of ghostwriters, editors, and optimization editors. I have done all three, and have ghostwritten and edited for some pretty well-known companies.

Ghostwriting in the blogging community is super common and totally legit.

Disclaimer: Freelancer Artistry does NOT hire ghostwriters. I am a one-woman show.

Tips for Outsourcing a Ghostwriter

Additionally, here are some tips for outsourcing a ghostwriter:

  • Know your voice and tone before hiring
  • Plan out your budget beforehand
  • Know how to edit or write yourself (this isn’t necessary but can help)
  • Plan your digital marketing strategy ahead of time
  • Create a timeline of what you’d like to accomplish
  • Get a recommendation or check out the social proof of your ghostwriter
  • Hire a great editor
  • Don’t leave your SEO to your ghostwriter (if you’re blogging)

Where Can You Find a Ghostwriter?

Whew! Alright, this is going to be long. There are so many places to find ghostwriters, however, you need to always vet your writers with a paid sample test before continuing. Sometimes writers have really great editors, so the finished product of a writer’s sample might be from great editing.

That’s why it’s really important to go through a hiring process rather than just jumping right in from the get-go.

With that said, a good ghostwriter might cost you a whopping 30 cents per word depending on the experience level of said writer. Actually, based on 2021 data from Reedsy, you can expect to spend anywhere from $40,000 to $70,000 per book. Although children’s books may see a bit of a rate drop, you’re still looking at an average of 26 cents per word.

List of Best Places to find Ghostwriters

Here is a list of the best places to find a ghostwriter:

Additionally, the above list may also be a great place to look for ghostwriting jobs.

Note: if you are working with a professional ghostwriter, they will have either a website, a third-party freelancing platform account with reviews or a well-established social media account with social proof to back up their claims.

Beginner ghostwriters probably won’t have this type of experience and won’t cost you as much as stated above. However, keep in mind, sometimes hiring a newbie is a good thing because you can train them in your tone, voice, and writing style before they’ve been desensitized by the market.


Should You Hire a Ghostwriter and Do You Need a Contract?

Yes, you need either a written or verbal agreement between both parties.

However, third-party platforms such as or Upwork make agreements between freelancers and clients easier and safer.

Out of every single client I’ve worked with in all of my years as an SEO freelancer, I’ve only been jagged by a client once. It was only out of 8 hours of work, fortunately, however, some freelancers have come out with some horror stories and vice versa. I’ve worked with a ton of clients who have had some really bad experiences with freelancers before speaking with me.

It’s perfectly acceptable to come up with a written contract. However, for most of the clients I work with, I’ve only spoken on the phone once if that. Most of this communication is through emails back and forth.

If you both are happy, just a verbal agreement will do. However, if you’re a little unsure or feel as if you need a formal agreement such as a non-disclosure then written contracts can help make each of you comfortable.

Don’t hire if you don’t trust

Let me tell you something though, I still get the jitters before a first invoice is due if I’m not using a third-party platform. So, I imagine it would be similar for clients waiting for completed work. That’s why trust is such a huge part of a ghostwriter/author arrangement.

Basically, If you can’t trust each other, then you shouldn’t be working together.

Let’s Wind This Down

Writing takes a lot of time, creativity, and patience to complete. Sometimes, you just need a little help, and that’s okay!

Contact me today! I got you!

Next Up…

Free SEO Tools to Optimize Your Blog


Key Points

  • Some of the tools include Moz, Semrush, and Google Keyword Planner.
  • This article includes the best free SEO Tools you can use to optimize your Content.
  • Many tools on this list are free without premium costs.

Why should you use free SEO tools to optimize your blog? 

Because 86% of people ignore paid banner ads, choosing to only click on organic search results.

That’s why when new bloggers begin their journey they can become easily overwhelmed with all of the technical stuff on their SEO report. 

Additionally, you absolutely need to optimize your content, your website, and everything else to make sure that your helpful and high-quality content is shown to your target audience. 

Otherwise, Google may decide not to show your content to its users. You please the almighty algorithm and you please 85% of the search engine market

The rest of this content is going to give you the best free SEO tools you can use right now to begin optimizing your blog and gaining more traffic.

Ready to launch? Keep reading!


Is it Possible to Perform SEO Best Practices using Free Tools?

Yes, it is possible to perform SEO best practices using free tools. 

There are tons, and I mean tons of free tools available in the form of plugins, browser tools, and apps to help you begin your process. Over time, you may feel like you want a premium tool, but those premiums are not where it’s at when you’re just starting out.

In fact, when inbound marketing techniques are considered, 61% of marketers say it is critical to improving their brand’s organic presence and SEO. If the big brands are performing SEO keyword research, that means you need to as well. 

There are many expensive tools like Clearscope that may provide you with outstanding results, help you check SEO scores, and so much more.

However, when you’re just the little guy, your blog may not even have the budget to afford some of those really expensive, high-dollar tools. 

That’s why investing some time to learn a few of these free tools will not only teach you how to optimize your content, but will also prepare you for more advanced optimization that may require some extra familiarity. 

Are Google Tools Free?

Yes, there are many Google tools that are free to use. 

In fact, Google has 271 tools as of 2022. That includes all of Google’s digital and physical products, online services, and apps. Google offers both free and paid tools to users and businesses alike. 

There are a ton of free Google tools that many people use like Google Sheets and Google Docs, so I won’t include them in the list due to their popularity. However, there are some tools that some people may not know about.

For example, are you aware that you should upload your content onto Google News via Google’s Publishing Center? 

In fact, Google News has a staggering 280 million (estimated) people who use it daily. While Google never guarantees traffic, or anything really, it’s still a great place to boost some of your brand awareness.  

Some other important SEO Google tools include:

With that said, let’s move on to the real question here:

How Effective are SEO Tools? 

Free SEO tools can be very effective in your content marketing strategy.

You just need to learn how to use them effectively before they can work effectively.

Also, who doesn’t like free stuff? Especially when that free stuff is making you money, boosting your traffic, and improving your overall ranking in SERPs.

SEO tools aren’t just great for measuring your metrics and rankings, but they are also good for performing keyword research. You can gain a ton of valuable insights on your competition as well as find out if your SEO efforts are paying off. This can be anything from a higher click-through rate to generating better ROI for your clients.

Additionally, many tools can help highlight your problem areas or issues with your website. This information is absolutely vital to ranking in search engines. They often need to be resolved quickly for your website to keep functioning at an optimal level.

Google Search Console is one of these helpful tools that can do this for you.

What Defines an SEO Tool?

There are hundreds of free SEO tools out there, however, I wanted to focus on the best and the ones that I have personally used and find most useful. Many people in the SEO community helped design these tools and these experts agree that a tool must meet three different requirements.

These requirements are:

  1. Widely and commonly used by the SEO community
  2. Offers valuable and actionable data
  3. Is actually well, free

Additionally, there are many different types of SEO tools that can be categorized as the following:

  • Analytics or metrics measuring
  • Crawling or indexing
  • Keyword Research
  • Link Building Tools
  • Local SEO
  • Mobile SEO
  • Multi-tool 
  • On-page SEO
  • Competitor research
  • Website page speed
  • WordPress Plugins

Each category of tools can be used for optimizing your content or manually checking the health of your website. These different tools are all very useful for the everyday or beginner blogger.

List of Tools

Finally, here is a list of the best SEO tools to optimize your blog:

RankFree SEO ToolPremium
17.Google Search ConsoleNo
16.Google AnalyticsNo
14.Google Keyword Planner Requires Google Ads account
13.The HOTH Keyword PlannerYes
12Yoast SEOFree Plugin with Premium
10.Google Data StudioNo
9.Google Tag ManagerNo
7.Google PageSpeed ToolsNo
6.Bing Webmaster ToolsNo
5.Keywords EverywhereYes
4.AnswerThePublicYes (search limit per day)
3.SEO MinionNo
2.BufferLimited Free Version
1.SEO Check (Mobile App)No

Should I Outsource Someone to Do my SEO for Me?

Does this all seem a little confusing and you’re not sure if you want to do it yourself? Then you can hire someone like me to do it for you!

Agencies and freelancers with specialized skills can definitely get the job done for you. In fact, it’s very common for small businesses to outsource their SEO to agencies or freelance SEO content creators.

Overall, businesses are expected to spend over $700 billion per year on outsourcing by 2022. That means that if your competitors are outsourcing their SEO to professionals and specialists, that means you need to as well!

Contact me today, I got you!

Next Up…

Voice Search: How to Optimize Your Content


Key Points

  • Voice SEO is vital for gaining traffic, in fact, 40% of the total population in the U.S. are actively voice searching.
  • You can optimize your content by creating a FAQ page, using conversation keywords, and understanding your audience.
  • You need to keep your website fast and mobile-friendly to rank for Google snippets.

40.2% of the United States population use voice search features. 71% of those consumers prefer to conduct queries by voice instead of typing.

Additionally, in 2021, one-third of all US consumers owned a smart speaker.

If you don’t have an Alexa or Google nest by now, you probably will soon.

Big tech companies such as Amazon, Google, and Tesla are evolving massively every day. In fact, Elon Musk has stated he hopes to have a robot in every home by 2050.

I mean, have you heard of Neuralink?

But, I’m getting way ahead of myself here. The rest of this content will cover how to keep up with the times and optimize your content for voice searches.

Ready to destroy your competitors? Keep reading!

Voice Search Optimization for Websites (Voice SEO)?

Voice search or voice SEO is the optimization of keywords and keyword phrases for search engines like Google, Bing, and Yahoo. According to thought-leading experts, voice SEO is vital for websites to rank effectively in SERPs (search engine results).

As well as searches conducted through voice assistants such as Amazon’s Alexa or Google Nest.

58% of consumers use voice search to find information about a local business online. Additionally, 27% of the online Google population is using voice search on mobile. One important thing to remember about voice search SEO is that you need to target a natural-speaking language.

That means question keywords and long-tail keywords are vital to voice search engine optimization. Not only will AI affect your Google search, but it may soon affect your smartphones and the rest of your life as it continues to evolve.

First, let me start off with a couple of great keyword research tools you can use starting now:

With that being said, let’s move on to how you can create a great content marketing strategy with voice SEO:


How to Optimize Your Content for Voice Search

58% of consumers use voice search to find information about a local business online. That means if you’re reading this, you might have been a part of that 58% that asked a voice assistant for an answer. That’s a fairly large number considering, that’s one of the reasons it’s so important to create content that is not just optimized for Google, Bing, or Yahoo, but for voice assistants as well.

Another way to keep your website SEO voice-friendly, you need to use the following words in your content:

  • Who
  • What
  • When
  • Where
  • How
  • Why

Many voice searchers begin with these words. “When did Queen Elizabeth die?” Also, consider conversational context and intent when someone asks a question. “Who wrote ‘The Raven’?”

So, I’ve thrown a lot of random information at you and a lot of statistics to express how important voice SEO is to your digital marketing strategy, so let’s jump into some actionable steps you can take right now to improve your pieces of content:

Know Your Target Audience

If you’ve ever read any of my other articles, then you know I’m always telling you to know your audience! I’m not just talking about demography either. I’m talking about creating and designing an audience persona.

Voice Search Optimization relies on knowing what your audience will ask before they do. So, it’s not exactly mind-reading, but it’s kind of close.

HubSpot has created one of the best Audience Persona Creators I’ve seen. Here’s how it works:

Think if yourself as your own customer. Who are you?

Let’s say you’re a finance blogger and your customers are your readers. Pick an avatar and pick their age. You can use real statistics from your Google Analytics, or you can take a guess.

You’ll then be guided through an in-depth look into who your customer would be. My best advice while doing this is to try and put yourself in the shoes of who you are trying to sell your product or service.

Once you’ve plugged in all of your customer information, you will be given a report about where online your readers hang out, and where you can find the best traffic.


In a nutshell, your customer persona makes come out looking something like this:

Once you’ve discovered who your audience really is, then you can begin to create content around how they would naturally ask a question or better yet, what questions they haven’t considered asking yet.

For example, if you own a finance blog, then a voice question might resemble this:

“How much money should I save each month if I make $75,000 annually.”

This key phrase is detailed, it’s targeted, and it’s something your audience wants to know. It’s vital to answer your reader’s questions and then some.

Use Conversational Keyword Phrases

As I previously mentioned, keyword phrases are key to being able to optimize for voice searches. Conversational keywords refer to the use of complete sentences and other natural-speaking search queries. In other words, use natural language in your content.

Historically, internet searches were based on smaller searchers such as, “best stores near me.” While these keyword phrases are still useful within your content, you may be missing out on some voice search traffic. That’s one of the reasons it’s important to optimize your site for voice search.

Instead, your content needs to include questions or full-sentence keyword phrases to help boost some of your content for voice SEO strategy.

For example, instead of, “blog writers near me.” You can include, “Here is how to find blog writers near you.”

Moving forward, let’s dive further into how you can improve your SEO for voice search

Have a FAQ Page for Voice Search

SEO and voice search go hand and hand, in fact, a FAQ page lets you provide content around any keywords that you’re trying to rank for. For example, while you may want to address questions through your high-quality pieces of content, your FAQ is a great place to include other more direct long-tail keywords and phrases that your users may find helpful.

In general, good FAQ pages are great for SEO. Additionally, people won’t find any value in answers that don’t directly solve a problem or provide some type of solution.

That means it’s your job to answer any FAQ your audience may ask now, in the future, or during any stage of the buyer’s journey.

Use Google’s Featured Snippets

Google’s search results show listings or meta descriptions where there’s a chunk of information describing a page under a link. Results displayed in this way are called snippets. You’ve probably seen them a million times when conducting any given Google search.

The entity Google states that they display featured snippets when their systems determine that that format with help people diver what they’re seeking in a faster way. They are also especially helpful when on mobile or searching by voice.

Google continues by stating that Featured snippets come from web search listings and Google’s automated systems are the ones that determine whether a page would make a good featured snippet to highlight for a search.

Neil Patel states that you need to answer questions as quickly as possible, use headers, and stay within 50 to 60 characters. Always try to answer the people also asked section of your keyword.

If you can get highlighted by Google, then voice SEO is sure to pick your helpful content.

Additionally, you can submit your content to platforms like Quora, Google News, and Flipboard. This will help you raise your domain authority and rank which will then affect your ability to rank in voice searches.

Use Local SEO

Local SEO is determined to be one of the best ways to target your content for voice searches. Using keywords such as “near me” can help boost your content to be featured as a voice assistance answer to a question.

Local SEO can be boosted by filling out your Google Business Profile (previously known as Google My Business) and creating a Google map business listing. Additionally, creating a local Google ad can help you boost your authority and traffic.

It isn’t necessary, especially if you’re just starting out, but it may be something to consider further down the road.

Also, as a second thought, you may also need to optimize your website for local keywords and mobile-friendliness. The faster your content loads, the faster a voice assistant can find and rely on your informative content.

That’s About It!

Content creation is hard, and if you’re extremely overwhelmed by all of this information, don’t hesitate to reach out to a professional like me.

I got you!

Next Up…

How to Start a Company Blog: Business Articles for Beginners


Key Points

  • Company Blogs are one of the best ways to bring leads into the sales funnel and target each stage of the buyer’s journey.
  • Blogging for business allows an additional stream of passive income.
  • Company blogs go through a rigorous process of outlining, drafting, and editing before they can be considered high-quality content.

Business blogs have a 126% higher lead growth than non-blogging businesses and receive 2x more traffic from their email marketing and lead nurturing campaigns.

That means that marketers who are prioritizing blogging are at least 13x more likely to see a positive ROI from their SEO blogging efforts. 

You might be thinking “yes, this sounds awesome, but how the heck am I supposed to start a company blog and write business articles on top of running a brand?”

The remaining content will dive deep and provide blogs for small businesses with helpful information and valuable tips and tricks on How to Start a Company Blog: Business Articles for Beginners.

Don’t quit now! Keep reading!


How to Start a Company Blog: Business Articles for Beginners

Blogging is well, saturated in general. There are over 600 million blogs online as of 2022 and there’s no sign of them slowing down. In fact, 52% of bloggers feel it’s becoming harder to engage readers every day.

That’s because it’s difficult to get noticed.

For example, a blog about freelancing can take 6-months to a year before SEO efforts are seen.

You have to look at your competitors and design kick-ass marketing strategies that make your brand outshine all of the rest.

With all of this said, how do you begin the process of starting a company blog?

I am going to make this as straightforward as possible:

Pick the Right Blogging Platform for your Company Blog

Before you begin to write a blog article. The first step always starts with a blogging platform.

Every Google “about blogging business” search query will result in the flowing website hosting companies suggesting the best blogging platform for you.

All of these articles will give you a few WordPress alternatives, show you exactly how to sign up for WordPress, pick a WordPress theme, get web hosting, and so on.


Let me save you some trouble.

In a nutshell, these blogging platforms are the best:

  • WordPress: Will you blog about business? Pick this one.
  • Tumblr: Are you a social creative with an obscure niche? Use this.
  • Medium: Interested in a blog about writing? Use Medium.
  • Ghost: Want a WordPress Alternative? Use Ghost but less user-friendly.
  • Wix: Simple, sleek, not have a ton of features. Use it if that’s your thing.
  • Squarespace: E-commerce and Esty go hand-in-hand.
  • LinkedIn Articles: Post a blog post here for an increase in direct traffic and a boost in thought leadership.

Although these WordPress alternatives are great, WordPress has taken the blogging world by storm since its introduction in 2003. WordPress isn’t just a blogging platform, it is also a Content Management System (CMS), which means it can handle many different types of content such as images, videos, and much more.

Additionally, here are a few great republishing blog and article platform options:

With that said, you need to incorporate blog post writing with your company website. Most blogging platforms will allow you to domain transfer if you design your new blog on a different website than your business.

Tips and tricks for setting business blog goals

Here are a few actionable steps you can take to incorporate your new blog into your already-established website:

  • Internal linking: each article needs 3-5 internal links
  • Allow link juice to travel from your established domain to your blog
  • Promote your blog on your homepage
  • Promote your new blog absolutely everywhere
  • Look for ways to guest blog
  • Connect with freelancers like me for opportunities

It can be difficult to find topics to write about. However, once you begin to write and understand the way SEO article writing works, you get the hang of it.

There are a ton of different websites you can use to generate headlines:


Additionally, a good way to incorporate your new blog into your already established target audience would be to blog about company events and other on-goings that are happening at your brand.

Not only will this engage readers, but it will also bring in a fresh audience. You could also show “behind the scenes” imagery on social networks as a way to promote your new blog.

Goals of The Business or Company Blog

First, here is why companies that have blogs succeed: 55% of B2B marketers consider articles as the most successful type of content for moving possible clients through the sales funnel.

Additionally, goals help your business thrive:

  • Business goals measure progress
  • Business goals provide direction
  • Business goals establish accountability
  • Business goals can improve decision-making 

That’s why setting business blog goals is so important.

What goals should you focus on for the first 6 months of your business blogging journey?

  • Stay consistent
  • Build a list of a few hundred email subscribers
  • Begin building your passive income stream
  • Create at least 5 pillar blog posts
  • Blog as a business but use your own voice 
  • Increase your traffic numbers from 10 to 100, to 1000 visitors a day
  • Practice patience
  • Set a goal to earn money within the first 6 months of your blogging journey

In fact, did you know that research has shown that you are 42% more likely to achieve your goals if they are written down? That is a huge increase that came out of a study by researcher and psychologist Gail Matthews.

“Writing your goals, intentions, and priorities down helps to increase your clarity and focus.”


Business Articles for Beginners

SEO written content is an art form in itself. There are so many small and tedious actions you need to take or you need to not take for your content strategy to be effective.

One pro tip I would suggest for any small business blogger is to create a standard writing guide.

A writing style guide is a document usually shared on Google Docs that sets a standard writing, grammar, and editing process for your business blog.

A standard writing guide includes:

  • Grammar and SEO standards
  • Copy patterns
  • Outline & draft examples
  • Voice and tone guidelines
  • Content types with tone examples
  • A list of brand basics and need-to-know FAQ
  • Loom videos or YouTube tutorials
  • Internal and external linking guidelines
  • Slack channel for your team (if you aren’t going at it solo)
  • Shared documents and any WordPress admin login information

This will help you keep a consistent voice throughout your content. It will also help you share your tone with other SEO blog writers if your choice to outsource your written content to a professional as you begin to blog as a business.

Here is a basic outline you can follow to create a generalized business article:

Business blog SEO outline for a company blog

Writing blog posts for your business can be difficult if you don’t have the right formula. Blogging for business is different than blogging for fun.

Business-to-business blogs (B2B Blogs) have structure.

Here is a company blog outline example:

  • Intro:
    • less than 150 words
    • begin the intro paragraph with a statistic
    • keep paragraphs less than 3 sentences long
  • Content:
    • use your h2’s and h3’s
      • h2’s are no longer than 250 words
      • Use keywords in your headers and sub-headers
    • do your keyword research
    • use internal links 3-5 times
    • use 3-5 external links
    • Answer your audience’s questions and then some
  • Incorporate a call-to-action (CTA) mid-content
  • Use 3-5 high-quality images such as graphs or infographics
  • Conclusion but don’t say conclusion “let’s wrap it up!”
  • Another CTA

SEO for blog writing basics

SEO is basically just a strategy for creating and designing website content to help Google find and index your information. Google’s recent big helpful content update may change some of how SEO is structured in the future.

You need to be aware that you shouldn’t create content strictly for SEO. Google states that they want bloggers to create people-first content and optimize only as a second priority.

To summarize, create helpful content, not content for ranking in search engines.

Optimize for SERPs, write for people

(Related article: Ultimate Blogging Tips and Tricks For Beginners)

Basic SEO for business blogs:

  • Write a keyword-rich title
  • Link-building is vital
  • Use question keywords and long tail keywords
  • Write long-form content
  • Blog consistently and keep a blogging schedule
    • ClickUp
    • Asana
    • Trello
    • Google tasks
  • Make sure your meta-data and URLs are clean
  • Use great images, and don’t forget your alt-text
  • Assign categories for your blog articles
  • Use WordPress tags

Additionally, as a business owner, you should be aware of the buyer’s and customer’s journey. You need to make sure that you are targeting each stage of the buyer’s journey when building your content strategy.

That’s About It!

What is your need for blogging in business?

Do you need an SEO blog post writer?

I’ve been writing blogs for companies for almost a decade. I am positive I can make a positive impact on your business.

Contact me today!


Next Up…

Best Blogging Platforms and What They Offer


Key Points:

  • WordPress
  • Medium
  • Tumblr
  • LinkedIn Articles

There are over 600 million blogs circulating the internet today. That means there’s bond to be a good list of best blogging platforms.

You may be considering starting a business blog or maybe it’s just a new hobby you’re curious about.

Either way, finding the best blogging platform for you and your needs should be top priority when starting a new blog.

The remaining content will show you the best blogging platforms out there today and what they can offer.

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Best Blogging Platform: WordPress

In 2022, there is an estimated 455 million websites powered by WordPress today, including this one! WordPress has been a personal favorite of mine for years and is considered to be one of the best blogging platforms out there.

Back in 2009, I used WordPress and Xanga for storing my poetry and short stories I thought would be worth something someday. Little did I know, I was setting myself up for future success.

Out of the top 10 million most visited websites on the internet, WordPress is the CMS of choice for 38.2% of them.

That means, if you can learn WordPress, you basically just learn an extremely sought after skill which can help you build your own blog or build someone else’s.

From Website and Content SEO to Website and Graphic Design, WordPress is undeniably one of the major players on this list.

With that said, how do you know WordPress is right for you?

Let’s explore:

What this best blogging platform has to offer:

WordPress offers a free version of WP which includes a free WP domain name which looks like the following:


If you want to gain unlimited traffic to your website, then you’re going to need to spend $15 USD on a domain name with a .com, and purchase at least WP Basic to begin using additional features.

Trust me, a free WordPress plan is super limited in regards to what you can do.

Additionally, WP also offers a basic, premium, business, and eCommerce plan.

A Basic WordPress Plan will get you:

  • Best in-class hosting
  • Jetpack essential features
  • Unlimited customer support via email
  • Dozens of free themes
  • Basic design customization
  • 6 GB storage space
  • Remove ads
  • Payments
  • Subscriber-only content

A Premium WordPress plan will get you:

  • Best in-class hosting
  • Jetpack essential features
  • Unlimited customer support via email
  • Dozens of free themes
  • Basic design customization
  • 6 GB storage space
  • Remove ads
  • Payments
  • Subscriber-only content
  • Pay with Paypal
  • Google Analytics integration
  • Advanced social media
  • Site monetization
  • VideoPress support

A Business WordPress plan will get you:

  • Best in-class hosting
  • Jetpack essential features
  • Unlimited customer support via email
  • Dozens of free themes
  • Basic design customization
  • 6 GB storage space
  • Remove ads
  • Payments
  • Subscriber-only content
  • Pay with Paypal
  • Google Analytics integration
  • Advanced social media
  • Site monetization
  • VideoPress support
  • SEO tools
  • Install plugins
  • Install themes
  • Remove branding

An Ecommerce WordPress plan will get you:

  • Best in-class hosting
  • Jetpack essential features
  • Unlimited customer support via email
  • Dozens of free themes
  • Basic design customization
  • 6 GB storage space
  • Remove ads
  • Payments
  • Subscriber-only content
  • Pay with Paypal
  • Google Analytics integration
  • Advanced social media
  • Site monetization
  • VideoPress support
  • SEO tools
  • Install plugins
  • Install themes
  • Remove branding
  • Accept payments in 60+ countries
  • Integrations with top shipping carriers
  • Unlimited products or services
  • eCommerce marketing tools
  • Premium customizable starter themes

Unless you’re someone who wants to dive deep into website design and build a large online store. I find as a beginner, a premium or business around (for the plugins) would do just fine for your needs.

Types of Websites Hosting WordPress Offers
A personal blog with a free blog
A photoblog
A professional portfolio
A government website
News/Press websites
Online forums and communities
Networking websites
Business websites
Table with different types of sites WordPress can host

Best Blogging Platform: Medium

I wanted to first mention quickly that there are many different blogging platforms such as Ghost that many people swear by.

A few of include:

  • Blogger
  • Wix
  • Spuarespace
  • Weebly

I mean, the list just goes on.

I’m sure there are many other platforms bloggers use and would feel is the best blogging platform. However, I am only exploring platforms that I know for a fact can boost your blog traffic because I’ve either done it myself or witnessed it.

Medium is a popular blogging platform, in fact Medium has 100 million monthly visitors and readers spend 4.5 million hours on the website every month.

There are loads of opportunity to be found on Medium. As a small business blogger or a Freelancer, Medium is one of the best places to either write or republish some of your great content.

Can you get paid on Medium?

I, myself, have not been paid on Medium, however, many people make money on Medium. And I mean, good money.

Medium has some really big names and big publishers that make a ton of cash on the platform.

With that said, Medium is totally worth it for new writers as well.

Let me share my noob experience on the platform:

I recently began posting some of my articles on the website and have already racked up almost a dozen of organic followers in less than a week.

After I posted 6 articles, I waited just to see what would happen.

To my surprise, my articles reached more people than I expected and I also received some engagement via claps, followers, and comments.

Okay, I know, that doesn’t seem like much, so let me throw some statistics at you to back me up:

“The platform paid out over $11 million dollars during the period. Also in 2020, the largest payout to a single writer was said to be $49,705, and one article earned almost $16,700 – the most by a single story published on the platform up to that point.”

Medium has over 60 million monthly readers to date.

If your piece-of-content is great, then you’ll be able to boost your organic traffic not only on your content but on your website as well.

What it offers:

A few benefits to using Medium include:

  • Mediums import tool is where it’s at
  • You can engage with your audience easier
  • You will reach more people 
  • Metrics seem accurate
  • You run the possibility of getting discovered
  • There’s no API
  • Certain niches do really well
  • You can guide your readers to your website and/or socials

Best Blogging Platform: Tumblr

It is a great for a select crowd of people.

Tumblr works if you want to express yourself or want to share some forms of art with the world. Creatives would do well here.

Here’s the catch. Business blogs may not do great on this platform.

To be fair, it’s not impossible, however, it might not be as great for an SEO blog or marketing blog.

But, it may do very well for a gaming blog or a Wiccan Spirituality blog.

With that said, if you’re interested in growing your target audience on this platform, you need to understand exactly who uses Tumblr.


What it can offer you:

  • Tumblr is a social networking platform as well as a blogging platform
  • It’s extremely customizable
  • Tumblr has its own unique tagging system
  • Tumblr is a community-driven platform
  • Tumblr is good for building relationships with your audience
  • Tumblr is best for creatives

LinkedIn Articles

LinkedIn Articles

If you do or even if you don’t have a blog yourself, LinkedIn articles is a great place to post your content.

By publishing high-quality articles you can boost the value of your services as a thought-leader in your industry or blog niche.

The trick here is to link your blog in your content to bring traffic back to you. This helps to create a social backlink to you.

Link-building is an important part of SEO and helps prove to Google your website is authoritive.

LinkedIn articles can help you bring some exposure to your website, your services, and even bring in new clients if that’s what you’re hoping for.

This powerful platform can be a good source to find freelance clients as well.

In fact, based on its global advertising audience reach numbers, LinkedIn has at least 849.6 million members around the world in July 2022.

What it offers:

  • Help you generate new leads
  • Improve your basic SEO
  • Improve your networking and online reputation
  • Boost your visibility
  • Boost your engagement and interest
  • Thought-leadership
  • Position yourself as a professional and/or expert
  • Help you build an audience

Best Blogging Platform: HubPages


This is one of the best blogging platforms is a great place to begin your blogging career, just don’t expect to make 6 figures in 3 months.

The platform does pay, however, they pay based on views and engagement. These can take a long time to generate income. And, I mean a long time (trust me, I’ve tried),. While it’s a good place to start, it’s not something that will help you pay the rent.

It’s important to backlink back to your own Medium or WordPress domain to create further traffic.

Hubpages vets their content before it’s posted on their website. You need to make sure that your content is up to par before posting.

If you’re lucky, Hubpages will promote your article on one of their sister websites.

It’s a good place to post, but income is less likely than Medium.

What it offers:

  • Can become a good source of passive income (but it will take a while)
  • Helps guide users to your website
  • They only post high-quality content
  • It’s reliable if you get consistant
  • It’s a good community

Wrapping It Up


That’s a ton of information. If you’re considering posting some of your articles online, try some of these blogging platforms out and let me know which one your favorite is.

If you’re super lost and don’t know what to do, contact me today! I can help!

Next Up…

A Buyer’s Journey: How to Target the Stages


Key Points:

  • A buyer’s journey’s stages are awareness, consideration, and decision.
  • The buyer’s journey is different than the consumer’s journey.
  • Each stage of the buyer’s journey needs to be targeted.

A HubSpot survey suggests that 67% of consumers say their online purchasing has increased since the beginning of the pandemic. So, what exactly is a buyer’s journey? 

HubSpot describes the buyer’s journey as the buyer’s path to purchase.

Most people don’t just buy things, there’s a process. That process includes discovery, research, and finally the decision to buy. 

I’ll explain to you what this means as a blogger, and what the advantages are for targeting each stage of the buyer’s journey.

Ready to rock? Let’s go!


What Are The Stages of the Buyer’s Journey?

Aside from that impulsive purchase from Amazon, you made last night, most people buy things to solve an issue or problem.

For example, your headphones broke, and now you need a new pair.

Then the next question is, do you buy the same brand or a different brand that’s on sale?

You do the research, find the best option, then purchase. 

Let’s take a deeper look at the stages:

You might be thinking, but I’m a blogger, and I make money with ads, so how can targeting these stages help me?

You can target these stages in your writing in two main ways:

  • Keywords
  • Content

Let me explain:

The Buyer’s Journey Stage One: Problem

Your audience first has a problem. “Why Did My Headphones Break?”

This stage is targeted before your audience is ready to consider a solution to a problem.

In simple terms, a problem happens and your audience wants to know why.

The Buyer’s Journey Stage Two: Consideration

The next phase of content on the same subject would be, “Best Headphones on a Budget.”

This keyword phrase targets the consideration stage. Your audience is considering a purchase but isn’t ready yet.

This stage is basically your audience’s version of window shopping.


The Buyer’s Journey Stage Three: Decision

The last phase would be, “Where to Buy Sony Headphones.”

Tip: here you could include an affiliate link in your article if that is of interest to you, but it isn’t necessary.

This targets users who are ready to make a purchase.

The trick is to consider your audience’s problem and provide valuable information as a response.

Considering the examples above, you have three different SEO articles, all on the same topic that targets each stage of the journey without actually selling anything.

Using this strategy can increase your traffic and thus boost your ad revenue.

Why Your Content Should Target The Buyer’s Journey

Understanding your audience and how they think, what answers they need, and the solutions they want to hear is absolutely vital to digital marketing success.

Once you have a keen understanding of your audience, you can then begin designing a content strategy that maps out your media for the various stages.

If you’re having trouble finding ideas for your content, here are a few great places to start:

People engage more with content that answers their questions, and that in turn leads to more traffic and conversions.

From there, you can nurture these sought-after leads with more content as they become customers and then returning customers.

With that said, here are the main benefits of targeting the buyer’s journey:

  • It helps you sell whatever you sell
  • It helps you bond with your audience
  • It boosts brand awareness and trust
  • It offers a more personalized experience

Ultimately, your buyer’s journey is vital knowledge for creating effective inbound marketing campaigns that drive results.

Additionally, people engage more with content that answers their questions, and that in turn leads to more traffic and conversions. As an insider tip for B2B marketers: you can use website visitor detection software at this stage. In this way, you can recognize your potential customers early in your sales funnel and contact them proactively.

The Buyer’s Journey vs The Customer Journey

The buyer’s journey and the customer’s journey sound pretty much like the same thing.

However, there are some key differences between the two:

The buyer’s journey is the steps that lead up to a purchase whereas a customer’s journey continues after the purchase is completed.

In layman’s terms, the buyer’s journey is saying “Our brand is great, you should try it.”

While the customer journey is saying, “Remember that one time you worked with us? Let’s do it again!”

Both journeys are extremely important for brand-new audiences and returning customers.

That’s why it’s vital to focus on department teams such as customer support and customer experience.

(Related article: What is Conversational Keyword Research?


How to Optimize Your Buyer’s Journey with a Call-to-Action

The IDC described the buyer’s journey as, “nothing more than a series of questions that must be answered.”

As the buyers are asking questions, you must be there to answer them.

In practice, this means that you must optimize your content for each stage of the journey.

For example, if your audience is still in the awareness phase, you wouldn’t want to bombard them with a sales pitch from one of your reps.

Instead, you would want to make first-time content as helpful and informative as possible.

This leaves leads with a great experience and no red flags.

During the consideration stage, content needs to be personalized. You could start with newsletters or personalized emails.

Essentially, what needs to happen is well-designed content with information and resources across your website to funnel these users toward a specific solution.

You can do this with a great call to action:

  • Contact us today!
  • Book an appointment now!
  • Try our free trial!
  • Sign up for free!
  • Save 20% with this promotion code

Always remember which stage of the buyer’s journey you are targeting and optimize your CTA to match.

In the decision phase, you really just need to get right to the point. Make checkout, or purchase, or the final decision as simple and user-friendly as possible.

Tip: you can leverage third-party reviews from past customers to help you close the deal. These reviews should be integrated into your website as social proof for your brand.

That’s About It!

Whether you’re looking into the buyer’s journey or the customer’s journey, the point many marketers miss is remembering to make your audience feel comfortable and understood.

It’s your job to answer as many questions as possible at every stage of the buyer’s journey.

Still, feel a little lost?

Contact me today, I got you!

Next Up…

Freelancer Artistry

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