How to Write a Blog Post: For Beginners

(Last Updated On: February 18, 2023)

Key Points

  • Some of the tips in this article are using SEO best practices, short paragraphs, and good outlines.
  • Some of the information in this piece of content is about using writing tools to enhance your written content.
  • This article is geared toward beginners rather than proven professionals.

“Quality of content” is considered the number one most important success factor among all bloggers. That’s why it’s vital to learn how to write a blog post.

Not just that but, Adobe published a survey stating that the most common complaints about content are it being too wordy, poorly written, or poorly designed.

With that said, I’m going to walk you through how to successfully write a high-quality piece of content, the best tools to use, and everything else you need to know about how to write a blog post for beginners. 

Ready to wow your audience? 

Keep scrolling!


Best Tools for Writing a Blog Post

Tools are one of the most important parts of successful SEO blog writing. 

You need to be able to edit, create well-crafted visuals, and have a basic understanding of keyword research tools to help you succeed in any niche industry.

In fact, only 26% of bloggers actually work with editors, which means that many blogs you read online today are fully written and published by bloggers themselves.

If those bloggers can do it, that means you can do it too. 

You just need to have the right formula, the right information, and the best tools.

With that said, here’s a list of free tools you need for SEO blog writing: 

  1. Google Docs
  2. Canva
  3. Trello, Asana, or Clickup
  4. MailChimp
  5. Grammarly
  6. WordStream Free Keyword Tool
  7. AnswerThePublic
73% of people admit to skimming blog posts

Google Docs

Google Docs is the modern version of Word. 

You can do everything Microsoft Office can do, and more. 

On top of that, Google Docs is free. 

Docs is easily accessible by multiple team members and helps you create anything from professional emails to blank documents.

Additionally, Google’s G Suite, which includes Google Docs, has reached over 2 billion active monthly users and continues to grow. 

If you aren’t familiar with Docs, then you need to be. 



Canva is an awesome free graphic design studio that you can use for free right now to help you create professional-looking graphics, logos, templates, and so much more. 

In fact, as of March 2022, Canva has over 75 million users in over 190 countries. 

That is huge growth, and it means that Canva isn’t just a platform for users to create cool stuff. 

Canva is a professional, and widely used platform that businesses all over the world turn to, to help them create and publish stunning website visuals like infographics, statistics, and presentations. 

Trello, Asana, and ClickUp

Trello, Asana, and Clickup are all content-managing calendars that help you keep track of blog tasks. 

You can invite team members and assign them tasks to help you keep track and manage what posts you plan to create, under what categories, and what topics. 

Using a content managing calendar is vital to the success of your blog. 

You need to be able to stay consistent, and these different types of platforms help you do just that in a super user-friendly way.

Every successful blog I’ve written for has used at least one of these platforms. 


Once you have successfully learned everything about your target audience and have begun to gather 1st party data, such as emails, you can then begin to send out weekly or monthly newsletters about your blog.

This tool is free for up to 2,000 emails and helps you keep track of data in a safe and secure way without putting your audience at risk. 

This tool not only helps you create knock-out emails, but it also has a WordPress plugin you can attach to your blog if WordPress is your chosen blogging platform. 

In fact, 37% of brands are increasing their email budget and subscriber segmentation is the most effective email marketing campaign strategy. Additionally, 40% of B2B marketers state that newsletters are essential to their marketing efforts!

As a freelancer who has participated in many email marketing campaigns, I can tell you that more people respond to a personal email than to answer a phone call from an unknown number. 


Grammarly is a fantastic app that helps you write better. It’s an AI editor that helps you with grammar, spelling, and formatting and even has some other really cool tools built in. 

There is a free version of Grammarly that won’t pick up on everything, but it’s a great place to start to check for spelling and basic grammar errors.

If you aren’t planning on working with an editor, then you need Grammarly. 

WordStream Free Keyword Tool

There are many, and I mean many, keyword research tools. 

I prefer WordStream because I feel like it’s really user-friendly for beginner bloggers who are just dipping their toes into the world of SEO.

WordStream will help you target low-competition keywords, and really that’s all any blogger wants. 

This tool will help you target the right keywords for your topic and help you understand what people are actively searching for.

As a pro tip, over 29% of keywords with over 10K+ monthly searches consist of 3+ words, which means you need to use question keywords and long-tail keywords to convert a viewer into a buyer.

This tool helps you find the right keywords to help you do just that. 


AnsweThePublic is a fantastic, free tool you can use to find any question keywords people are looking for regarding your target topic.

For example, if you’re blogging about the hottest new tech, then you want to know what your target audience is searching for.

This may involve question keywords such as, “where is the cheapest place to buy new tech?”

These types of question keywords can help you help your audience. If you don’t know what questions your audience is asking, then you can’t answer them in a helpful and informative manner.

AnswerThePublic and a quick scan of Google’s “People Also Ask” is a great place to start.

60% of marketers measure success through sales

Should you use AI to write your blog post?

AI software like Copymatic can help you generate well-written and formatted blogs. 

With that said, you will need to fact-check, proofread, edit, and adjust wordage and match and fit your brand voice.

You won’t be able to use AI to fully create an entire blog post, but it can help save you time and effort if you choose to do so.

Just keep in mind that your readers may be able to tell the difference between an article written by an AI and an article written with a human touch. 

AI most certainly won’t be replacing creative writers anytime soon and won’t tell you how to write a good blog post, but AI can help with certain writing tasks such as:

  • Editing
  • SEO research
  • Headline testing 

With all this said, let’s move on to how to write an SEO-friendly blog post for beginners: 


How to Write a Blog Post For Beginners Without Fluff

Once you have all the tools you need to write out your blog post, you’re then left with a blank page.

You need to begin with an outline of your chosen topic. You first begin by adding a header that has your target phrase included. 

For example, this blog post is called, “How to Write a Blog Post: For Beginners.” 

My target keyword here is “how to write a blog post.” 

Your blog post should include your target phrase in your title or h1, it needs to be included in an h2, and an h3. 

Your content is just as important as your headers. 

You need to answer your headers questions and then some. However, you need to understand what fluff is and how to avoid it.

Fluff is this:

  • Everyone knows that…
  • It’s obvious that…
  • The sky is blue…
  • Cats like to meow…

Keep your content relevant, friendly yet direct, easy to read, and understandable. 

If your title is, “how to stop a cat from scratching the rug?” 

Then your article needs to directly answer that question and then some.

Here are a few tips for writing a great blog post:

  • Start with a clear outline of your chosen topic
    • Title Topic (Use low competition, high volume keywords)
    • Hook (Statistics: Type into Google, “any niche statistics 2022”, Source It!)
    • Content (Keep it Relevant and Answer Audience Questions!)
    • Call-to-Action (Check Out My Other Blog Posts!)
    • More Content (Provide actionable steps: Tips & Tricks!)
    • Conclusion (Don’t say Conclusion: Let’s Wrap It Up!)
    • Call-to-Action (Book a Call Today!)
  • Write your content according to your outline
  • Create an engaging headline
  • Perfect your blog introductions
  • Read your content out loud to make sure it flows 

Additionally, begin your blog posts with an interesting or catchy hook. 

I find that beginning a blog post with an interesting statistic is something that not only hooks your reader but also expresses your authority in your industry. 

Again, you need to offer solutions to the problems of your reader. For example, this blog is offering the solution for how to write a blog post for beginners.

I am not stuffing my services down a reader’s throat, I am simply offering a solution to a problem. 

How long should your blog post be?

A Medium study suggests that engagement starts to drop for posts with a reading time longer than seven minutes, and 75% of the public prefers reading articles under 1,000 words.

With that said, depending on your industry, longer-form content can actually increase conversion rates and audience retention.

So, the average blog post length is 1,416 words in 2022, but all it takes is one Google update to change that. 

Consider keeping up with Google algorithm updates just to make sure that you are on the right track. 

Many SEO experts believe that most blogs should at least be 1,000 words or more to effectively increase your SEO efforts.

If your website content is over 1,000 words then you can be positive that Google won’t penalize your content for keyword stuffing or scammy, unreliable information. 

Basically, if you can convince Google that your content is worth it, Google will be more likely to share your blogs with its users. 

Best Tips for Writing a Blog Post

There are approximately 600 million blogs in the world today. 

Whew, that is a lot of blogs and that means your content can get drowned out by your competitors. 

That’s why it’s so important to understand what needs to go into a blog to make it a successful read for your viewers. 

Here is a list of helpful tips for creating a blog post:

  • Write engaging content
  • Use shorter paragraphs to break up pages
  • Use bullet points
  • Add images to help explain your point
  • Optimize for basic SEO
  • Add a clear CTA (call-to-action)
  • Address an engaging topic
  • Come up with a great title
  • Outline your post with target keywords
  • Write from what you know or hire someone who can
  • Offer solutions to problems such as tutorials or “how-tos”
the top four formats marketers leverage in their content strategy are videos, blogs, images, and infographics

That’s About It!

Writing a blog post is hard, and super time-consuming. 

That’s why hiring a freelancer is super important and can save you money and effort. 

Additionally, if you’d like to view this article broken down into a helpful and direct presentation slideshow, click here!

Contact me today, so we can succeed together! 

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