Key Points
- Some of the tools include Moz, Semrush, and Google Keyword Planner.
- This article includes the best free SEO Tools you can use to optimize your Content.
- Many tools on this list are free without premium costs.
Why should you use free SEO tools to optimize your blog?
Because 86% of people ignore paid banner ads, choosing to only click on organic search results.
That’s why when new bloggers begin their journey they can become easily overwhelmed with all of the technical stuff on their SEO report.
Additionally, you absolutely need to optimize your content, your website, and everything else to make sure that your helpful and high-quality content is shown to your target audience.
Otherwise, Google may decide not to show your content to its users. You please the almighty algorithm and you please 85% of the search engine market.
The rest of this content is going to give you the best free SEO tools you can use right now to begin optimizing your blog and gaining more traffic.
Ready to launch? Keep reading!
Is it Possible to Perform SEO Best Practices using Free Tools?
Yes, it is possible to perform SEO best practices using free tools.
There are tons, and I mean tons of free tools available in the form of plugins, browser tools, and apps to help you begin your process. Over time, you may feel like you want a premium tool, but those premiums are not where it’s at when you’re just starting out.
In fact, when inbound marketing techniques are considered, 61% of marketers say it is critical to improving their brand’s organic presence and SEO. If the big brands are performing SEO keyword research, that means you need to as well.
There are many expensive tools like Clearscope that may provide you with outstanding results, help you check SEO scores, and so much more.
However, when you’re just the little guy, your blog may not even have the budget to afford some of those really expensive, high-dollar tools.
That’s why investing some time to learn a few of these free tools will not only teach you how to optimize your content, but will also prepare you for more advanced optimization that may require some extra familiarity.
Are Google Tools Free?
Yes, there are many Google tools that are free to use.
In fact, Google has 271 tools as of 2022. That includes all of Google’s digital and physical products, online services, and apps. Google offers both free and paid tools to users and businesses alike.
There are a ton of free Google tools that many people use like Google Sheets and Google Docs, so I won’t include them in the list due to their popularity. However, there are some tools that some people may not know about.
For example, are you aware that you should upload your content onto Google News via Google’s Publishing Center?
In fact, Google News has a staggering 280 million (estimated) people who use it daily. While Google never guarantees traffic, or anything really, it’s still a great place to boost some of your brand awareness.
Some other important SEO Google tools include:
- Google Sites
- Google Business Profile (previously Google My Business or GMB)
- Google Web Designer
- Google Data Studio
- Google Trends
- Google Keyword Planner
- Google Publishing Center
- Google Search Console
- Google Analytics
- Google PageSpeed
With that said, let’s move on to the real question here:
How Effective are SEO Tools?
Free SEO tools can be very effective in your content marketing strategy.
You just need to learn how to use them effectively before they can work effectively.
Also, who doesn’t like free stuff? Especially when that free stuff is making you money, boosting your traffic, and improving your overall ranking in SERPs.
SEO tools aren’t just great for measuring your metrics and rankings, but they are also good for performing keyword research. You can gain a ton of valuable insights on your competition as well as find out if your SEO efforts are paying off. This can be anything from a higher click-through rate to generating better ROI for your clients.
Additionally, many tools can help highlight your problem areas or issues with your website. This information is absolutely vital to ranking in search engines. They often need to be resolved quickly for your website to keep functioning at an optimal level.
Google Search Console is one of these helpful tools that can do this for you.
What Defines an SEO Tool?
There are hundreds of free SEO tools out there, however, I wanted to focus on the best and the ones that I have personally used and find most useful. Many people in the SEO community helped design these tools and these experts agree that a tool must meet three different requirements.
These requirements are:
- Widely and commonly used by the SEO community
- Offers valuable and actionable data
- Is actually well, free
Additionally, there are many different types of SEO tools that can be categorized as the following:
- Analytics or metrics measuring
- Crawling or indexing
- Keyword Research
- Link Building Tools
- Local SEO
- Mobile SEO
- Multi-tool
- On-page SEO
- Competitor research
- Website page speed
- WordPress Plugins
Each category of tools can be used for optimizing your content or manually checking the health of your website. These different tools are all very useful for the everyday or beginner blogger.
List of Tools
Finally, here is a list of the best SEO tools to optimize your blog:
| Rank | Free SEO Tool | Premium |
|---|---|---|
| 17. | Google Search Console | No |
| 16. | Google Analytics | No |
| 15. | Semrush | Yes |
| 14. | Google Keyword Planner | Requires Google Ads account |
| 13. | The HOTH Keyword Planner | Yes |
| 12 | Yoast SEO | Free Plugin with Premium |
| 11. | Moz | Yes |
| 10. | Google Data Studio | No |
| 9. | Google Tag Manager | No |
| 8. | Ahrefs | Yes |
| 7. | Google PageSpeed Tools | No |
| 6. | Bing Webmaster Tools | No |
| 5. | Keywords Everywhere | Yes |
| 4. | AnswerThePublic | Yes (search limit per day) |
| 3. | SEO Minion | No |
| 2. | Buffer | Limited Free Version |
| 1. | SEO Check (Mobile App) | No |
Should I Outsource Someone to Do my SEO for Me?
Does this all seem a little confusing and you’re not sure if you want to do it yourself? Then you can hire someone like me to do it for you!
Agencies and freelancers with specialized skills can definitely get the job done for you. In fact, it’s very common for small businesses to outsource their SEO to agencies or freelance SEO content creators.
Overall, businesses are expected to spend over $700 billion per year on outsourcing by 2022. That means that if your competitors are outsourcing their SEO to professionals and specialists, that means you need to as well!
Contact me today, I got you!
Next Up…
- Voice Search: How to Optimize Your Content – Did you know you need to optimize for voice search? Learn how now!
- How to Start a Company Blog: Business Articles for Beginners– Need a blog for your business? Click here to learn how to do it the right way!
- Best Blogging Platforms and What They Offer – Need a blogging platform but don’t know which one to choose? Click here!
