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How to Start a Company Blog: Business Articles for Beginners

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Key Points

  • Company Blogs are one of the best ways to bring leads into the sales funnel and target each stage of the buyer’s journey.
  • Blogging for business allows an additional stream of passive income.
  • Company blogs go through a rigorous process of outlining, drafting, and editing before they can be considered high-quality content.

Business blogs have a 126% higher lead growth than non-blogging businesses and receive 2x more traffic from their email marketing and lead nurturing campaigns.

That means that marketers who are prioritizing blogging are at least 13x more likely to see a positive ROI from their SEO blogging efforts. 

You might be thinking “yes, this sounds awesome, but how the heck am I supposed to start a company blog and write business articles on top of running a brand?”

The remaining content will dive deep and provide blogs for small businesses with helpful information and valuable tips and tricks on How to Start a Company Blog: Business Articles for Beginners.

Don’t quit now! Keep reading!

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How to Start a Company Blog: Business Articles for Beginners

Blogging is well, saturated in general. There are over 600 million blogs online as of 2022 and there’s no sign of them slowing down. In fact, 52% of bloggers feel it’s becoming harder to engage readers every day.

That’s because it’s difficult to get noticed.

For example, a blog about freelancing can take 6-months to a year before SEO efforts are seen.

You have to look at your competitors and design kick-ass marketing strategies that make your brand outshine all of the rest.

With all of this said, how do you begin the process of starting a company blog?

I am going to make this as straightforward as possible:

Pick the Right Blogging Platform for your Company Blog

Before you begin to write a blog article. The first step always starts with a blogging platform.

Every Google “about blogging business” search query will result in the flowing website hosting companies suggesting the best blogging platform for you.

All of these articles will give you a few WordPress alternatives, show you exactly how to sign up for WordPress, pick a WordPress theme, get web hosting, and so on.

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Let me save you some trouble.

In a nutshell, these blogging platforms are the best:

  • WordPress: Will you blog about business? Pick this one.
  • Tumblr: Are you a social creative with an obscure niche? Use this.
  • Medium: Interested in a blog about writing? Use Medium.
  • Ghost: Want a WordPress Alternative? Use Ghost but less user-friendly.
  • Wix: Simple, sleek, not have a ton of features. Use it if that’s your thing.
  • Squarespace: E-commerce and Esty go hand-in-hand.
  • LinkedIn Articles: Post a blog post here for an increase in direct traffic and a boost in thought leadership.

Although these WordPress alternatives are great, WordPress has taken the blogging world by storm since its introduction in 2003. WordPress isn’t just a blogging platform, it is also a Content Management System (CMS), which means it can handle many different types of content such as images, videos, and much more.

Additionally, here are a few great republishing blog and article platform options:

With that said, you need to incorporate blog post writing with your company website. Most blogging platforms will allow you to domain transfer if you design your new blog on a different website than your business.

Tips and tricks for setting business blog goals

Here are a few actionable steps you can take to incorporate your new blog into your already-established website:

  • Internal linking: each article needs 3-5 internal links
  • Allow link juice to travel from your established domain to your blog
  • Promote your blog on your homepage
  • Promote your new blog absolutely everywhere
  • Look for ways to guest blog
  • Connect with freelancers like me for opportunities

It can be difficult to find topics to write about. However, once you begin to write and understand the way SEO article writing works, you get the hang of it.

There are a ton of different websites you can use to generate headlines:

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Additionally, a good way to incorporate your new blog into your already established target audience would be to blog about company events and other on-goings that are happening at your brand.

Not only will this engage readers, but it will also bring in a fresh audience. You could also show “behind the scenes” imagery on social networks as a way to promote your new blog.

Goals of The Business or Company Blog

First, here is why companies that have blogs succeed: 55% of B2B marketers consider articles as the most successful type of content for moving possible clients through the sales funnel.

Additionally, goals help your business thrive:

  • Business goals measure progress
  • Business goals provide direction
  • Business goals establish accountability
  • Business goals can improve decision-making 

That’s why setting business blog goals is so important.

What goals should you focus on for the first 6 months of your business blogging journey?

  • Stay consistent
  • Build a list of a few hundred email subscribers
  • Begin building your passive income stream
  • Create at least 5 pillar blog posts
  • Blog as a business but use your own voice 
  • Increase your traffic numbers from 10 to 100, to 1000 visitors a day
  • Practice patience
  • Set a goal to earn money within the first 6 months of your blogging journey

In fact, did you know that research has shown that you are 42% more likely to achieve your goals if they are written down? That is a huge increase that came out of a study by researcher and psychologist Gail Matthews.

“Writing your goals, intentions, and priorities down helps to increase your clarity and focus.”

JakeandGino.com

With that said, SET THOSE INTENTIONS!

Business Articles for Beginners

SEO written content is an art form in itself. There are so many small and tedious actions you need to take or you need to not take for your content strategy to be effective.

One pro tip I would suggest for any small business blogger is to create a standard writing guide.

A writing style guide is a document usually shared on Google Docs that sets a standard writing, grammar, and editing process for your business blog.

A standard writing guide includes:

  • Grammar and SEO standards
  • Copy patterns
  • Outline & draft examples
  • Voice and tone guidelines
  • Content types with tone examples
  • A list of brand basics and need-to-know FAQ
  • Loom videos or YouTube tutorials
  • Internal and external linking guidelines
  • Slack channel for your team (if you aren’t going at it solo)
  • Shared documents and any WordPress admin login information

This will help you keep a consistent voice throughout your content. It will also help you share your tone with other SEO blog writers if your choice to outsource your written content to a professional as you begin to blog as a business.

Here is a basic outline you can follow to create a generalized business article:

Business blog SEO outline for a company blog

Writing blog posts for your business can be difficult if you don’t have the right formula. Blogging for business is different than blogging for fun.

Business-to-business blogs (B2B Blogs) have structure.

Here is a company blog outline example:

  • Intro:
    • less than 150 words
    • begin the intro paragraph with a statistic
    • keep paragraphs less than 3 sentences long
  • Content:
    • use your h2’s and h3’s
      • h2’s are no longer than 250 words
      • Use keywords in your headers and sub-headers
    • do your keyword research
    • use internal links 3-5 times
    • use 3-5 external links
    • Answer your audience’s questions and then some
  • Incorporate a call-to-action (CTA) mid-content
  • Use 3-5 high-quality images such as graphs or infographics
  • Conclusion but don’t say conclusion “let’s wrap it up!”
  • Another CTA

SEO for blog writing basics

SEO is basically just a strategy for creating and designing website content to help Google find and index your information. Google’s recent big helpful content update may change some of how SEO is structured in the future.

You need to be aware that you shouldn’t create content strictly for SEO. Google states that they want bloggers to create people-first content and optimize only as a second priority.

To summarize, create helpful content, not content for ranking in search engines.

Optimize for SERPs, write for people

(Related article: Ultimate Blogging Tips and Tricks For Beginners)

Basic SEO for business blogs:

  • Write a keyword-rich title
  • Link-building is vital
  • Use question keywords and long tail keywords
  • Write long-form content
  • Blog consistently and keep a blogging schedule
    • ClickUp
    • Asana
    • Trello
    • Google tasks
  • Make sure your meta-data and URLs are clean
  • Use great images, and don’t forget your alt-text
  • Assign categories for your blog articles
  • Use WordPress tags

Additionally, as a business owner, you should be aware of the buyer’s and customer’s journey. You need to make sure that you are targeting each stage of the buyer’s journey when building your content strategy.

That’s About It!

What is your need for blogging in business?

Do you need an SEO blog post writer?

I’ve been writing blogs for companies for almost a decade. I am positive I can make a positive impact on your business.

Contact me today!

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